By Marty Padgett October 23rd, 2008
We reported earlier today about Ford Motor Company's solid reliability ratings in Consumer Reports' 2008 Annual Car Reliability Survey. Says Consumer Reports, “on average, Ford continues to build the most reliable American cars.” But the comprehensive test also revealed that reliability of European makes is on the rise and that fuel-efficient vehicles represented with largely superior reliability. These findings and others were presented today at an Automotive Press Association Lunch in Detroit, MI.

Again, Ford, Lincoln, and Mercury “continue to pull away from the rest of Detroit,” good news that Ford should proudly claim in this hostile market, and hopefully a harbinger of the quality and reliability of its upcoming European-derived models like the 2011 Ford Fiesta. Says CR, “Ford’s reliability is now on par with good Japanese automakers.” The Ford Fusion and Mercury Milan sedans, notably sharing production and design with the new Mazda6, rank among the top family cars in reliability, and the new Focus sedan has risen dramatically since its debut in 2000 to now rank as above average.

It’s a good day when we can report that an American manufacturer like Ford, whose future is at stake just like competitors GM and Chrysler, is at least turning out reliable, well-built cars that can compete on the same ground as the Japanese. Changing consumer opinion is a longer, tougher road, but with large agencies like Consumer Reports lending their support, perhaps the tides will change for Ford

DEARBORN, Mich., Oct. 29, 2008: For 2010, the Ford Fusion and Mercury Milan will offer Ford's all-new Duratec 2.5-liter four-cylinder engine that is expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry

Ford's next-generation hybrid system debuts in the new 2010 Ford Fusion and Mercury Milan hybrids. The more efficient system delivers a more seamless driving experience and is expected to achieve class-leading fuel economy, besting the Toyota Camry hybrid by at least 5 mpg city

Ford's SmartGauge(TM) with EcoGuide is a new instrument cluster execution that gives hybrid owners a more connected, fuel-efficient driving experience by coaching them on how to optimize performance of the 2010 Ford Fusion and Mercury Milan hybrids

With the Fusion and Milan Hybrids and the Escape and the Mariner Hybrids, Ford has doubled the size and volume of its hybrid lineup, making Ford the largest domestic producer of full hybrid vehicles in North America

Ford Motor Company announced today that the new 2010 Ford Fusion will offer consumers a more fuel-efficient powertrain lineup, including an all-new hybrid model that is expected to achieve class-leading fuel economy.

The new Ford Fusion and Mercury Milan hybrid models also offer owners a more connected driving experience, thanks to SmartGauge with EcoGuide, a unique new instrument cluster execution that helps coach drivers to improve fuel efficiency.

"Offering consumers more fuel-efficient vehicle choices, including maximizing the efficiency of our gasoline-powered engines, improving and increasing our hybrid vehicle offerings and increasing our use of fuel saving technologies such as six-speed transmissions, is part of Ford's plan to deliver technology solutions for affordable fuel economy for millions," said Derrick Kuzak, Ford's group vice president for Global Product Development.

Improved gas engines

For 2010, Fusion and Milan will offer Ford's all-new Duratec 2.5-liter four-cylinder engine producing 175 horsepower; an enhanced 3.0-liter V-6 with 19 more horsepower than its predecessor; and a 3.5-liter V-6 that pumps out 263 horsepower on the Fusion Sport model.

Fusion models equipped with the 2.5-liter I-4 engine are expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry.

All are paired with six-speed transmissions for up to a 10 percent fuel economy improvement and a host of other industry-first technologies aimed at improving performance while gaining fuel economy.

Next-generation hybrid system

Ford's next-generation hybrid propulsion system builds upon the proven success of the Escape and Mariner hybrids, delivering class-leading fuel economy for the all-new 2010 Ford Fusion and Mercury Milan hybrids that debut later this year.

With the new arrivals, Ford will be the producer of the most fuel-efficient mid-size sedans and SUVs in America -- and the Fusion Hybrid is expected to perform at least 5 mpg better on the highway than the Toyota Camry hybrid.

The overall system upgrade allows the Ford Fusion and Mercury Milan hybrids to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, about twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.

"With the new Ford Fusion and Mercury Milan hybrids, we are now able to offer even better range of travel on battery power at a greater speed, thanks to a more efficient, seamless transition between the battery-powered motor and gasoline-driven engine," Kuzak said. "These new hybrids will exceed expectations on all fronts -- fuel efficiency, comfort, convenience and overall drivability."

With the addition of the two new hybrid sedans, Ford will be the largest domestic producer of hybrid vehicles in North America. All Ford Fusion and Mercury Milan models will be built at Ford's Hermosillo (Mexico) Stamping and Assembly Plant.

SmartGauge with EcoGuide

Ford's SmartGauge with EcoGuide, an innovative new instrument cluster, provides real-time information to help drivers maximum fuel efficiency.

Ford collaborated with IDEO and Smart Design, two world leaders in helping consumers connect with technology, to develop the instrument cluster. Job One was properly integrating the driver with the cluster's science and technology.

The driver is immediately engaged by the SmartGauge liquid crystal display (LCD) screens, on either side of the center-mounted analog speedometer, with a special greeting that combines illumination and graphics.

EcoGuide then uses a multi-layered approach to coach the driver to maximum fuel efficiency. A tutorial mode is built into the display and helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower.

For instance, drivers can choose one of four data screens to choose the information level displayed during their drives. They are:

Inform: Fuel level and battery charge status
Enlighten: Adds electric vehicle mode indicator and tachometer
Engage: Adds engine output power and battery output power
Empower: Adds power to wheels, engine pull-up threshold and accessory
power consumption

All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, what gear the car is in and trip data, including trip fuel economy, time-elapsed fuel economy and miles to empty.

Ford has officially released a photo of the 2010 Ford Fusion, as well as a slew of details about the new Gillette-bladed mid-size. The new Fusion will be getting a new Duratec 2.5-liter I-4 that will produce 175 HP, a revised version of the 3.0-liter V6 with 19 more horses and a Fusion Sport model (pictured above) with a 3.5-liter V6 that's good for 263 HP. All engines will be mated to a new six-speed automatic transmission that will help the new Fusion achieve higher mileage. As we learned earlier today, there will also be the super green 2010 Ford Fusion with the new SmartGauge LCD instrument panel. Click here for a hi-res photo of the super Dave 2010 Fusion. Full press release below the jump.

2010 FORD FUSION PACKS A FUEL-EFFICIENT PUNCH WITH NEW GAS ENGINE, SIX-SPEED TRANSMISSION LINEUP

DEARBORN, Mich., Oct. 29, 2008 – A choice lineup of gas-powered engines will deliver even more horsepower and better fuel economy in the 2010 Ford Fusion and Mercury Milan mid-size sedans, which already stand out for their strong reliability and driving dynamics.

For 2009, the 2010 model year Fusion and Milan will offer Ford’s all-new Duratec 2.5-liter I-4, producing 175 horsepower; an enhanced 3.0-liter V-6 with 19 more horsepower than its predecessor; and a 3.5-liter V-6 that pumps out 263 horsepower on the Fusion Sport model.

Fusion models equipped with the 2.5-liter I-4 engine are expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry.

All are paired with six-speed transmissions for up to a 10 percent fuel economy improvement and a host of other industry-first technologies aimed at improving performance while gaining fuel economy.

“Customers want it all – exhilarating performance, continuing fuel economy improvements and low emissions – all for a price that offers great value,” said Barb Samardzich, vice president, Powertrain Product Development. “Ford intends to deliver on every expectation as we migrate advanced technologies from shelf to showroom.”

Recent internal research shows that fuel economy continues to top customers’ purchase-consideration lists, with 38 percent of new-vehicle intenders citing that they would be willing to sacrifice performance for better fuel economy.

Ford’s powertrain strategy is built on a no-compromise proposition, using affordable engine, transmission and vehicle system technologies in large volumes so millions of customers can enjoy the best of both worlds – class-leading fuel economy and high-quality driving performance.

The all-new 2010 Fusion and Milan are the latest vehicles in the Ford lineup to benefit from the company’s push to improve the commonality of its powertrain products globally. Ford’s strategy is to create a smaller number of flexible engine and transmission architectures, resulting in more consistent quality for customers and manufacturing cost efficiencies for the company.

Ford already has invested millions of dollars to develop advanced powertrain technologies and convert engine plants to flexibly produce high-technology smaller-displacement engines. These investments are helping Ford make good on commitments to upgrade or replace nearly all of its North American engines by the end of 2010; power one of every five products in North America with its fuel-conscious-yet-great-performing 3.5-liter V-6; and offer fuel-efficient six-speed transmissions on 98 percent of its North American lineup by the end of 2012.

An array of 2009 products already is the best or among the best for fuel economy in their respective segments, including the Ford Flex (best highway at 24 mpg), the Ford Focus (unsurpassed for best highway at 35 mpg) and the Ford Escape (best-in-class for the small SUV segment with 28 highway/20 city mpg).

The 2010 Fusion and Milan are expected to deliver similar fuel economy achievements in the mid-size car segment, helping build upon a stellar quality reputation that includes Best Buy recommendations from several top consumer publications.

The 2.5-liter I-4

First launched on the fuel-economy segment leader 2009 Ford Escape, Ford’s all-new Duratec 2.5-liter I-4 gives the 2010 Fusion 175 horsepower and 172 lb.-ft. of torque, 14 more horsepower and 16 more lb.-ft. of torque than the preceding year’s 2.3-liter engine.

The 2.5-liter uses intake variable cam timing (iVCT) technology to optimize valve timing, creating a broad torque curve that helps deliver increased power along with improved efficiency.

The powertrain also incorporates electronic throttle control (ETC), dual-mode crankshaft damping, new intake and exhaust manifolds, and a new underbody-only catalyst, which refine performance and contribute to greater fuel efficiency.

The 3.0-liter V-6

The improved 3.0-liter V-6 available on the 2010 Fusion delivers 19 more horsepower and 23 more lb.-ft. of torque for a total of 240 horsepower and 228 lb.-ft. of torque.

The 3.0-liter features a new air induction system and ETC as well as an industry-first Cam Torque Actuated (CTA) iVCT technology that uses available camshaft torsional energy rather than pressurized oil to phase the camshafts. This allows for a smaller displacement oil pump versus traditional hydraulic VCT systems for improved fuel economy.

“With this technology, we are taking energy that is in your engine today – energy that was previously wasted – and using it to make an engine more efficient,” said Steve Wilkie, supervisor of Cam Drive/VCT Design. “The cam torque actuated technology is a significant player in the 3.0-liter’s ability to provide customers fuel economy and performance.”

This innovative method uses torsional energy to move the camshafts similar to the way a hydraulic ratchet works. The system takes oil from one side of the phaser and channels it to the other side, rather than draining one side and filling the other as with a traditional hydraulic system. This allows the CTA system to work more efficiently at all engine speeds and it requires a smaller oil pump, which equates to lower parasitic energy loss.

CTA reduces oil pump flow requirements by approximately 25 percent, producing a fuel economy benefit up to 0.4 percent. In addition, the CTA-based system responds more quickly than a traditional hydraulic oil actuated VCT system, improving tip-in performance feel and contributing to horsepower gains.

The 3.0-liter is also flex-fuel capable and can run on E85, helping Ford deliver on a pledge made to double annual production of vehicles capable of running on renewable fuels by 2010.

The 3.5-liter V-6

The award-winning Duratec 3.5-liter V-6 joins the Fusion lineup for 2010, powering the Sport model with a beefy 263 horsepower and 249 lb.-ft. of torque.

The 3.5-liter uses a compact, lightweight dual-overhead cam valvetrain for peak power and smooth operation at high RPMs. This engine also incorporates intake variable cam timing to optimize valve timing for a smooth idle and an impressive broad torque curve with good power. A high 10.3:1 compression ratio and aluminum cylinder heads designed for high airflow and optimized combustion help complete the package, supporting the engine’s ability to deliver great performance and fuel economy, along with low emissions.

The Six-Speed Trans

The new pairing of Fusion’s engines with the 6F35-Mid automatic transmission further drives the mid-size sedan’s competitive advantage, especially when compared to the outgoing five-speed gearbox that was offered with Fusion’s I-4 models. A five-speed is still the gearbox-of-choice for the 2.0-liter varieties offered on segment contenders Toyota Camry and Honda Accord.

When the six-speed is paired with the 2.5-liter engine, for example, the Fusion powerpack delivers a 10 percent improvement in fuel efficiency along with increased power. The 3.0-liter configurations gain a 4- to 6-percent efficiency.

The Ford transmission team made several specific modifications to the 6F35-Mid to optimize its performance for Fusion, including using unique final drive ratios for the 2.5-liter and 3.0-liter, developing an improved converter lock-up for lower operating temperatures and efficiency, recalibrating the converter clutch to accommodate a fuel-saving aggressive deceleration fuel shut-off system as well as other tweaks to diminish parasitic losses.

A SelectShift function on the 3.0-liter applications was also added to give customers the option of a fun-to-shift manual experience.

Other Fuel Savers

The Fusion gas powerpacks incorporate other advanced fuel-saving and performance technologies, including:

* Electric Power Steering (EPS). The 2010 Fusion has a rack- or belt-driven EPS system. Available on the 2.5-liter and 3.0-liter engines, energy consumption of an EPS system is typically less than 7 percent of a conventional hydraulic rack and pinion power steering system, contributing to less fuel consumption. Ford has committed to fit up to 90 percent of its Ford, Lincoln and Mercury products with EPS by 2012 and first introduced a column-based EPS system on the 2008 Ford Escape and Mercury Mariner.
* Adaptive Spark Ignition. Included on the V-6 configurations, this system can sense what type of fuel is being injected into the motor and communicates the information to the powertrain control module (PCM), which adjusts the spark accordingly. The ignition system features two knock sensors rather than one to further improve performance. These two sensors detect the presence of uncontrolled burning in the chambers more accurately, so the control module can retard engine timing as needed to eliminate the potential for engine knock and pinging.
* Aggressive Deceleration Fuel Shut-off. The 3.0-liter V-6 also regulates its gas consumption by using aggressive deceleration fuel shut-off for an efficiency improvement of approximately 1 percent. When the driver releases the accelerator pedal to slow down, the system temporarily turns off the fuel. The flow of fuel seamlessly resumes when the vehicle reaches a low speed or when the driver accelerates again. The system uses the transmission to keep the engine running at a low, more efficient operating point whenever possible. This system will be added to the 2.5-liter lineup later in the 2010 model year.

Ford is asking dealers to help the company prepare for at least six new small cars headed to the U.S. within the next three years. FoMoCo is hoping that the small cars attract a new type of customer, preferably fuel-economy conscious customers.

Jim Farley, Ford’s vice president of marketing and communications, said that he has started a “young dealership” subcommittee of 20 Ford dealers to help it study the current operations of dealerships. The purpose of the group will be to recommend new ways to improve and help Ford dealers move more compact models out of the showroom.
The six new models coming to the U.S. will come straight from Europe. We already know that the Euro-Focus and Fiesta will be coming by 2010. According to Farley, the list also includes 5-door and convertible versions of the Focus, the C-Max and Kuga crossover.
Hey Farley - how about the Ford Ka?

BorgWarner Introduces Innovation in Variable Cam Timing Technology for 2009 Ford Escape


BorgWarner's Industry-First Technology Improves Performance and Fuel Economy, Reduces Emissions
AUBURN HILLS, Mich., Sept. 3, 2008 - BorgWarner will supply Cam Torque Actuated (CTA) variable cam timing technology for the upgraded Ford Duratec 3.0-liter V-6 engine, debuting in the 2009 Ford Escape. BorgWarner's industry-first, patented technology improves engine performance and fuel economy while reducing emissions.
"As car makers strive to meet drivers' demands for performance and fuel economy while complying with increasingly stringent emissions regulations, the new BorgWarner CTA technology for variable cam timing has emerged as an important option for optimizing the method of achieving variable cam timing. The CTA technology is a great growth opportunity for BorgWarner," said Alfred Weber, President and General Manager, BorgWarner Morse TEC. "We are pleased to introduce it on Ford's Duratec engine."
Unlike traditional cam phasing methods which typically use engine oil pressure to rotate the camshaft, BorgWarner's CTA technology captures the existing torsional energy in the valve train to accomplish this event, similar to a hydraulic ratchet. CTA cam phasers operate more quickly and under a wider range of engine speeds and temperatures than traditional oil pressure actuated cam phasers. These factors allow CTA variable cam timing to more efficiently improve fuel economy, increase horsepower and reduce emissions.
BorgWarner Morse TEC manufactures complete engine timing systems that are quiet, durable, precise and cost effective. Engines equipped with BorgWarner CTA technology operate independently of oil pressure to deliver more horsepower, better performance and improved fuel economy. Morse TEC HY-VO(R) chain systems, which are available for both front wheel drive transmissions and 4WD transfer cases, transmit power between shafts efficiently, quietly and economically with considerable weight savings over gear technology.

Summary

What Edmunds.com says

Though compromised by unpolished handling dynamics, the 2009 Ford Shelby GT500 still shines thanks to massive performance potential, classic-era looks and a reasonable price.

Pros

Supercharged V8 performance, powerful brakes, old-school styling cues, reasonable price.

Cons

Old-school rear suspension, industrial interior materials, convertible's flaccid body rigidity, no stability control available.

What's New for 2009

Changes are light for the 2009 Ford Shelby GT500, with standard satellite radio being the only addition.

2009 Ford Shelby GT500 Vehicle Overview

Introduction

Back in 1967, the Shelby GT500 was the most powerful Mustang to date, with 360 horsepower. This iconic pony car, along with its less powerful GT350 stablemate, was renowned for its snarling performance and distinguished by its wide body stripes and strip-style taillights borrowed from the Mercury Cougar. Years later, the GT500 would make a pop-culture comeback, starring as Eleanor alongside Nicolas Cage in the remake of Gone in Sixty Seconds.

Now the GT500 is back, and this time it has an equal amount of hp to back up that number. The 2009 Ford Shelby GT500 is a true embodiment of its illustrious forbear, with retro styling and an even more retro overall character. Like those muscle cars of yore, this car is all about laying as much power to the pavement as possible, with going around corners a secondary concern.

Those 500 horses are generated by an engine derived from Ford's future-classic GT supercar. Differences include a wet-sump oil system (versus race-oriented dry-sump), a cast-iron block (instead of aluminum) and a "Roots-type" supercharger (instead of an Eaton "screw-type" with 13.5psi). The result is an engine that's not as powerful or free-revving -- but its gruffer classic muscle-car character is certainly in keeping with the GT500's mission.

And that mission is obviously to go fast, obliterate tires, embarrass obstinate WRX drivers and make raucous noises more in line with an Albertosaurus than an automobile. On those counts, mission accomplished. This is truly a bad-a… er, nifty car that can rip from zero to 60 mph in 4.6 seconds and make the quarter-mile disappear in 12.8 seconds.

Unfortunately, also like those muscle cars of yore, the 2009 Shelby GT500 isn't that keen on going around corners. Ford did wonders with the antiquated solid-axle rear suspension in the Mustang GT, but 300 hp is a heck of a difference from 500 hp. Factor in the extra weight up front added by the GT500's motor, and the result is a chassis not entirely suited for carving up a twisty road. The heavy front end and tire-smoking rear-wheel drive produce odd driving dynamics, with understeer correction often resulting in wicked oversteer. The less rigid convertible in particular is a mess of body quivers and odd responses.

In other words, there are more refined coupes and convertibles available for the same amount of money. The BMW 335i, for instance, accelerates to 60 mph only a few tenths of a second slower than the mighty GT500. The most obvious competitor, though, is the new Dodge Challenger SRT8 -- it's more refined, almost as fast and less expensive to boot. But we have a sneaking suspicion that most GT500 enthusiasts would buy this Mustang for its distinct brand of muscle-car roots, muscle-car speed, muscle-car sounds and muscle-car looks -- nothing else matters. The 2009 Ford Shelby GT500 most likely represents the modern-day incarnation of a boyhood fantasy -- albeit now with the hp to back up that number.



Body Styles, Trim Levels, and Options

The 2009 Ford Shelby GT500 is a high-performance variant of the Mustang. As such, it seats four and is available in coupe and convertible body styles. The GT500 comes standard with 18-inch alloy wheels, high-performance Goodyear F1 tires (255/45 front and 285/40 rear), cruise control, hood-mounted heat extractors, a front air splitter, a ducktail-style rear spoiler, air-conditioning, leather-upholstered sport bucket seats with Cobra logos, a power driver seat and a 500-watt stereo with CD changer and satellite radio. The GT500 convertible also comes with a power-operated soft top. Both the GT500 coupe and convertible have "GT500" side stripes, while the coupe also has racing stripes over the nose and tail. Ford offers a stripe-delete option for buyers who prefer a less ostentatious look.

Options include xenon headlights, a navigation system, an upgraded sound system, multicolored interior lighting and a premium interior trim package that includes a leather-wrapped dash top, upgraded door panels, an auto-dimming rearview mirror and sport pedals. A sunroof is available on the coupe.


Powertrains and Performance

The rear-wheel-drive Shelby GT500 is powered by a 5.4-liter supercharged V8 that produces 500 hp and 480 pound-feet of torque. A Tremec six-speed manual is the only transmission available. In performance testing, the GT500 coupe went from zero to 60 mph in an impressive 4.6 seconds and yielded a 12.8-second quarter-mile time. The convertible did the same tests in 4.7 seconds and 13.1 seconds, respectively. Fuel economy is rated at 14 mpg city/20 mpg highway and 16 mpg combined.

With the huge disc brakes, brake fade is a non-issue and stopping power is amazing for such a heavy car -- a stop from 60 mph takes a relatively short 116 feet.


Safety

The GT500's Brembo brakes feature four-piston calipers and 14-inch rotors up front; and two-piston calipers and 11.8-inch discs in back. Also standard are ABS, traction control and front-seat side airbags. Stability control is not available and there is no spare tire, just a temporary inflation kit. Although the specific GT500 model hasn't been crash tested, the Mustang upon which it is based received perfect five-star ratings from the government for frontal-crash protection and front-passenger side protection. In Insurance Institute for Highway Safety testing, the Mustang convertible received the second-best rating of "Acceptable" in the frontal-offset test, while getting the top rating of "Good" in the side crash test.

Interior Design and Special Features

Like the Mustang, the GT500 was designed to mimic the dual-cowl cabins found in its 1960s forebears. However, those classic cars didn't have an abundance of rock-hard plastics and other unpleasant materials that ultimately make the GT500 feel very cheap. The rubber-trimmed metal hand brake feels like it belongs on a John Deere grain harvester. The Shelby does boast some special attributes, like Cobra seat logos, more aggressive side bolstering and red stitching. Otherwise, you'll have to opt for the premium interior package (which includes a leather-trimmed dash top) to avoid the straight Mustang cabin experience.

If you can ignore the industrial interior trappings, the GT500 does feature comfy seats and a decent amount of cabin space given its sport coupe body. Trunk capacity measures 12.3 cubic feet in the coupe and 9.7 in the convertible.


Driving Impressions

With more power than any of the revered Shelby Mustangs of the 1960s, the 2009 Ford Shelby GT500 offers performance that's nothing short of intoxicating. Just as its specs suggest, the GT500 lunges forward with exotic-car-like verve when you boot the throttle. Gearchanges are positive and crisp, and the overall driving experience can be either civilized or brutal, depending on your mood and how quickly you move your throttle foot.

On most roads, the GT500 is predictable and easy to drive, although aggressive driving through twisty roads will upset the car due to the antiquated non-independent rear suspension. On the convertible, this is exaggerated thanks to the substantially less rigid body structure -- through turns and choppy pavement, the drop top tends to jiggle, shake and shudder like Dennis Franz moonlighting on "Dancing with the Stars." Also, the GT500's nose-heavy weight bias and abundance of rear-routed power contribute to an odd dynamic sensation that can best be described as "pushy loose."

Dimensions




Exterior
Length: 187.6 in. Width: 73.9 in.
Height: 54.5 in. Wheel Base: 107.1 in.
Ground Clearance: 5.7 in. Curb Weight: 3920 lbs.
Interior
Front Head Room: 38.6 in. Front Hip Room: 53.6 in.
Front Shoulder Room: 55.4 in. Rear Head Room: 35 in.
Rear Shoulder Room: 53.3 in. Rear Hip Room: 46.7 in.
Front Leg Room: 42.7 in. Rear Leg Room: 31 in.
Luggage Capacity: 12.3 cu. ft. Maximum Seating: 4

Performance Data

Performance
Base Number of Cylinders: 8 Base Engine Size: 5.4 liters
Base Engine Type: V8 Horsepower: 500 hp
Max Horsepower: 6000 rpm Torque: 480 ft-lbs.
Max Torque: 4500 rpm Drive Type: RWD

Ford Offers More Performance And Style For New Kuga Crossover


COLOGNE – September 5, 2008: Ford of Europe is previewing new powertrain and styling enhancements for the new Ford Kuga at the 2008 Paris Motor Show. Early in 2009, the dynamic Kuga range will be extended with the availability of an exciting new 200 PS, 2.5-litre Duratec Turbo petrol engine as well as a new optional Durashift 5-tronic automatic transmission.

In addition to these new powertrain choices, the Kuga will also be available with Ford Individual vehicle personalisation options, combining a new exterior body kit and specially designed 20-inch alloy wheels with a classy interior treatment.

Smooth and Powerful
Although the 136 PS 2.0-litre Duratorq TDCi diesel engined Ford Kuga is no slouch, the addition of the dynamic new 200 PS 2.5-litre Duratec 5-cylinder Turbo petrol engine to the range offers drivers smooth but agile power and high torque levels over a wide speed range, combined with a high level of refinement and a distinctive engine sound.

The new engine for Kuga is based on the well-proven and acclaimed Ford 2.5-litre Duratec Turbo engine already available in the latest Ford Mondeo and S-MAX models as well as the sporty Focus ST. The unit has been carefully re-calibrated for the Kuga to meet the performance expectations that customers have in the compact All-Wheel-Drive crossover segment.

Gunnar Herrmann, C-Car Vehicle Line Director, Ford of Europe said, “We always intended the new Kuga to be the most dynamic crossover vehicle in its class. The new 2.5-litre Duratec Turbo petrol powertrain offers extra performance and is a perfect match for the vehicle. The added power and refinement adds a lot of fun when driving Kuga both on- and off-road.”

The Ford Kuga 2.5 Turbo comes with the acclaimed, Haldex Gen 4 Intelligent AWD system and manual 6-speed transmission as standard, and delivers impressive performance. With a maximum power output of 200 PS (147 kW) at 6,000 rpm and a linear torque peak of 320 Nm being available from 1,600 up to 4,000 rpm, the vehicle reaches a top speed of 208 kph. For a vehicle in this segment and performance, the homologated combined fuel economy of just 9.9 l/100 km (average CO2 output 234 g/km) is very reasonable.

But it's not all about performance. A detailed re-tuning of the exhaust tone makes sure that the driver can really enjoy the characteristic and sonorous 5-cylinder turbo sound - powerful yet highly refined.

Herrmann said, "Even though we expect the majority of customers across Europe to opt for the power and compelling fuel economy and environmental figures of the 136 PS 2.0-litre Duratorq TDCi powertrain, we wanted to meet the demands of customers in many markets who have asked us for a high performance petrol engine to complement the Kuga's distinctive and sporty style. The Kuga 2.5 is a real driver's vehicle!" The new Kuga 2.5-litre Duratec Turbo will be available to customers all over Europe from the beginning of 2009.

An Automatic Choice
As an option, the Ford Kuga equipped with the new 2.5-litre Duratec engine will also be available with the Durashift 5-tronic automatic transmission.

This combination not only takes full advantage of the high and very linear torque performance of the 5-cylinder turbo engine, it also adds significant comfort, refinement and versatility to the Kuga.

Key to the versatility of the new Durashift 5-tronic is the ability for the driver to switch between different modes. To allow maximum driver involvement, a Manual mode is provided, giving full control of the five forward gears. Sport and Manual modes give faster transmission reaction times to minimal throttle inputs from the driver, providing a sportier and more dynamic driving style.

When the 'S' mode is engaged, the driver can enjoy the fully automatic Sport mode which activates up- and downshifts at different shift points as appropriate. Information related to modes and gear selection is provided in the central instrument cluster display.

The transmission hardware was designed and manufactured for Ford by Aisin AW, a company with a worldwide and longstanding reputation for providing reliable transmissions that break new ground in the automatic transmission arena. Fords' engineers worked closely with Aisin AW to tailor the Transmission Control Module (TCM) software to complement and enhance the Kuga's driving dynamics performance.

The TCM incorporates sophisticated, adaptive learning procedures. After the prescribed running-in period the transmission will provide optimum gear shifting smoothness for all conditions irrespective of terrain or driver input. The transmission will adapt to perform within its optimum window of operation to always provide maximum smoothness when changing gear, irrespective of the mode selected.

The new Durashift 5-tronic is very efficient, too. With a combined fuel economy being homologated at 10.3 l/100 km (average CO2 output 244 g/km), the fuel consumption is just 0.4 l/100 km higher than with the standard 6-speed manual transmission. Combined with the new Duratec 2.5-litre Turbo, the new Durashift 5-tronic for Kuga will hit European dealerships in early 2009.

Style for the Individual
Following in the footsteps of the Ford Mondeo, S-MAX, Galaxy and New Fiesta, the Ford Kuga will be available with an exciting and very luxurious Ford Individual interior treatment.

Ford's Vehicle Personalisation Design Team has developed a luxurious interior option for the top-of-the-range Kuga Titanium that was inspired by the iosis X Concept first shown at the 2006 Paris Motor Show and the Kuga preview vehicle that was displayed at the 2007 Frankfurt Motor Show.

Laura Blossfeld-Smith, Interior Designer, Vehicle Personalisation, Ford of Europe, explains, "With Ford Individual we are looking for additional quality options for customers who wish to enhance their vehicles further. Customers for stylish vehicles like the Kuga often express a wish to make their car more individual than the norm. The Paris show car interior is a preview of what will be available to Kuga customers early next year."

Taking full advantage of the 'kinetic' shapes of the Kuga's interior, the Ford Individual Design team has developed a completely new colour scheme, and combined it with premium quality materials, with contrasting colours and textures.

For the seats, two ultra-high quality leathers have been chosen. Very smooth, Ebony coloured Nappa leather is used on the seat bolsters and seatbacks, with specially padded areas of the seat cushions and backrests. The characteristic 'Individual' logo is embossed on the upper area of the seatback. The majority of the seat is finished in a matching colour, using a more heavily grained 'Bond' leather which provides a contrasting surface appearance as well as a high amount of grip.

Both leathers are further distinguished from each other by the use of a contrasting light grey piping, also highlighting the expressive and 'kinetic' shapes of the seat graphic. To match the seat design and the Ice White exterior colour of the Paris preview vehicle, all prominent interior trim parts such as the centre console cladding, centre stack surfaces and the boomerang-shaped interior door-pull handles are finished in a high-gloss 'Piano White' finish.

Standing Out
Ford's Vehicle Personalisation Design team is also developing a distinctive bodykit for the new Kuga, and this is showcased on the Paris Show vehicle. "With the Kuga establishing itself rapidly as the stylish new member of the Ford kinetic design family, we were looking for a dramatic and distinctive body kit which we could offer to our Kuga customers interested in further enhancing the already very sporty appearance of the standard car," said John McLeod, Chief Designer, Vehicle Personalisation, Ford of Europe. "The result is very striking - I think we can claim we have succeeded in attaining our goal as well as making a clear link to the styling of the dramatic iosis X Concept and Kuga preview show cars."

This reference is evident at first glance, thanks to the front grilles which incorporate a distinctive vertical bar design and strong, chromed intakes. The lower grille is framed by broad chrome 'scoops' inspired by the iosis X Concept which instantly distinguish the Kuga with Ford Individual styling features from the standard car. The extremely dynamic and powerful stance is further enhanced by body coloured wheel arch extensions, lower rocker claddings, and new bumpers which have been extended some 50 millimetres lower than the original design. All of these items have been finished in body colour, to make the Kuga fitted with Ford Individual styling features stand out. Matching front and rear skid plates have also been lowered by approximately 50 millimetres, with fully encapsulated tail pipes at the rear. These and the door claddings are painted in a contrasting silver colour for added effect.

Two other features that contribute to the overtly sporty appearance of the Kuga with its Ford Individual styling elements are the new rear spoiler and alloy wheel designs. The rear spoiler has been lengthened by around 100 millimetres, and impressive 20-inch wheels have been developed and are fitted with 255/35 ZR 20 tyres. The wheels are painted in bright 'Molten' silver, with a machined finish to the top surfaces of the spokes. All of these body kit features are due to be made available to Kuga customers as production items in the first half of 2009.

Kuga Success
Since the Kuga launch began in Europe during May 2008, the reaction to the vehicle from customers and the media has confirmed its success. Ingvar Sviggum, Vice President for Marketing, Sales and Service, Ford of Europe, commented: "From the very beginning of the design and development process, we couldn't wait to get the Kuga into our dealerships. We knew that it would seriously impact the market and its segment – but it is always a pleasant surprise to find your own high expectation fully met!"

Although the introduction of the Kuga in all European markets is continuing, the car is doing very well, with around 30,000 units being produced by the end of September. Sviggum said, "It's not just the sheer volume that is very encouraging: We are very happy to see that around 70 per cent of our customers have opted for the Titanium high series, and the premium options are also in great demand - for example, 40 per cent choosing the panoramic roof. In addition, we know that many Kuga customers are new to Ford, so that is particularly pleasing."

Graeme Fletcher
National Post

Ford's fuel cell technology, named Ford HySeries Drive, is starting to make its way into the lineup. Pictured is a HySeries Drive Ford Edge.

Ford laid out its plan to ensure a sustainable transportation future and a cleaner environment. The plan involves three steps. The near-term runs from present day to 2012, the mid-term extends to 2020 and the long-term takes care of 2020 and beyond. It is an all-encompassing vision that touches all emerging technologies. The assertion by Greg Franette, chief engineer for Ford's fuel cell and hybrid vehicle programs, that the greening of the company's portfolio would continue unabated despite Ford's precarious financial position is an important one for the planet.

One of the statistics used during Franette's presentation proved to be eye-opening: According to a 2006 report by Environment Canada, passenger cars and light trucks account for 12.5% of the growing greenhouse gas (GHG) problem, not the 25% so regularly touted. Industries, by comparison, account for a staggering 42%, yet it somehow manages to escape close scrutiny whenever the GHG situation rears its ugly head.

In the near term, Ford will begin to roll out its EcoBoost range of four-and six-cylinder engines. The adoption of gasoline direct injection and turbocharging improves fuel economy by 20% or more while dropping CO2 emissions by 20% without diminishing overall performance. For example, Ford's 3.5-litre EcoBoost V6 brings much better torque over a broader range. As used in the 2009 Lincoln MKX, it promises 340-plus pound-feet of torque between 2,000 and 5,000 rpm. This compares with the 270 to 310 lb-ft developed by a naturally aspirated 4.6L V8 over the same speed range.

Another key step is to roll out more six-speed transmissions and increase the use of electric power steering as both measures improve fuel economy while reducing emissions.

Ford is rolling out an updated Escape Hybrid -- with a new 2.5L Atkinson-cycle engine in place of the current 2.3L four -- and will add a hybrid version of the Fusion.

In the mid-term(as early as 2012), Ford will introduce a plug-in version of the Escape Hybrid. Replacing the current 330-volt nickel-metal-hydride battery with a lithium-ion pack and then charging it from the power grid allows the SUV's first 64 kilometres to be driven using electric power alone. On a typical drive -- most daily commutes are less than 64 km-- the environmental impact would be massive.

Other measures include improved aerodynamics (drag, especially at speeds exceeding 80 kilometres an hour, increases fuel consumption enormously) and the introduction of ultra-clean diesel engines. The latter are already making inroads in Europe and, as the acceptance of diesel increases in North America, it will take its rightful place on the clean side of the environmental ledger. Taking weight out of future vehicles will also play an important role.

For the long term, Ford is betting on the fuel cell. At present, the company has 30 Focus FCVs (fuel cell vehicles) in operation in North America, five of which are running around the Vancouver area. In all, these test mules have amassed more than 1.2 million test kilometres without significant problems. In fact, Franette says the fuel cells have been very reliable, with only one being replaced to date. It is the ancillaries that are proving to be suspect -- the simple motors and pumps one tends to take for granted.

The latest expression of the fuel cell breed is Ford's HySeries Drive, which is making the rounds in a modified Edge. The system is a plug-in hybrid that uses a fuel cell in place of a conventional engine. As with the Escape, the HySeries Edge operates on the power stored in its 336-volt lithium-ion battery for the first 40 km of the drive. As soon as the main battery drops to a 40% state of charge, the fuel cell fires up and begins to recharge the battery. This extends the driving range to a credible 360 km.

The Edge's packaging is straightforward. There are two 65-kilowatt (87-horsepower) electric motors (one front, one rear) that combine to add an all-wheel-drive component, plus a centrally mounted hydrogen tank (holding 4.5 kilograms) that is flanked by the battery pack and fuel cell stack. As with a conventional hybrid, the HySeries also uses regenerative braking to capture the kinetic energy in the vehicle whenever it is coasting or braking. This combination brings an equivalent fuel economy of 5.7 litres per 100 km. And, remember, this is a completely emissions-free figure-- the HySeries' only by-product is water.

The lone drawback in the HySeries Drive Edge is its mass. At 2,450 kg, it is, to be polite, rather rotund. With time, the weight problem will be addressed, which will increase the vehicle's driving range and overall performance.

A test loop-- a short three or four kilometres -- proved just how far the fuel cell vehicle has come in a very short time. Early examples tended to be rather unreliable and less than seamless in the manner by which power was put to pavement. The HySeries Edge has a completely integrated feel, peppy acceleration and is quiet. Only the whirring of the fans and pumps needed to cool various components breaks the silence. This latter is an often-overlooked benefit as noise pollution is a growing and worrisome problem.

automotive@sympatico.ca

Ford Europe kicks off world car onslaught with new Fiesta

SIENNA, Italy -- Ford's plan to transform itself by producing vehicles for global rather than regional markets has begun here with the launch of its little Fiesta world car.

The positive reaction to the new car from the media here suggests that the Fiesta will be a big success in its home markets, but the big test will come early in 2010 when the car goes on sale in the U.S. Europeans can buy the car in October. Similar versions will go on sale in South America, South Africa, Australia and China, too.

Americans are crying out for more fuel-efficient cars and Ford is turning to its Ford of Europe subsidiary to lead a revolution in car buying habits in the U.S.

If the Fiesta is indeed a hit in world markets, it will be closely followed by other European designs. Europe is expected to provide a new Ford Focus design for the U.S. market later in 2010, the new C-Max MPV in 2011, and perhaps even the tiny Ford Ka, being launched later this year and produced in Poland in a joint venture with Italy's Fiat. None of these cars will be exported from Europe because the weakness of the dollar against the euro would make them much too expensive in the U.S.

Professor Ferdinand Dudenhoeffer, managing director of Bochum, Germany based automotive analysts B&D Forecast, reckons the Fiesta will succeed in its demanding and crucial role, and says Ford Europe can be the lead dog for Ford's recovery plan.

"The Fiesta is more than a new car for Ford. It is a philosophy for a new period for Ford. Ford can come back in the States within the next two years by implementing the strategy of Ford of Europe, i.e. the strategy of its first real world car, the Fiesta," Dudenhoeffer said.

Dudenhoeffer points out though that this isn't the first time that Ford has attempted a world car strategy.

"This is Ford's second approach to the world car. The first one failed during (former Ford CEO) Alex Trotman's time (during the 1990s)," he said.

Will it hit the spot this time?
Ford Europe tried to sell its Mondeo family car in the U.S. as a Ford Contour and Mercury Mystique, but this wasn't a success because the European car was said to be too small. In the 1980s a plan to sell the smaller Escort in the U.S. also stumbled. Ford hopes that because of higher gas prices and changing customer demands, European vehicles will hit the spot this time.

One thing is for sure. The quality and drivability of Ford's European cars has zoomed ahead since the 1990s. Ford of Europe has transformed itself from being a maker of cars which seemed to be designed by accountants, to one with a reputation for making cars fit for enthusiasts.

Dudenhoeffer also points out that Ford of Europe is leading the way in manufacturing quality and efficiency.

"Ford of Europe is today the benchmark in production systems and methods in Europe. They are really lean. There is no carmaker which can manage to produce small cars profitably in Germany, except Ford. In Cologne they need some 13 hours to assemble a car. That shows their efficiency. They trained the work force step by step. They run at full capacity," he said.

Model T comparison
Ford has been talking up the importance of the Fiesta by comparing it to the iconic Model T.

"The new Fiesta is a landmark moment for Ford. It is our most significant global vehicle product since the Model T and heralds the future for Ford product development," Ford said.

In Europe, the Fiesta will be built in Cologne, Germany and Valencia, Spain, and will have various diesel and petrol engines from 1.2 litres to 1.6 litres. The cheapest, 1.2 litre version's price will start at $16,500 after taxes, in Germany. The U.S. versions will have a trunk, because of Americans' apparent aversion to hatchbacks. No decisions have been announced yet about U.S. engines and transmissions.

Beauty is in the eye of the beholder, but most seem to agree that the Fiesta is exceptionally pretty. On the highways and hill roads around this medieval city, the Fiesta was terrific to drive with accurate steering that was almost BMW-like. The ride was comfortable and quiet, even at European highway speeds. The interior quality was first rate.

One version you won't be seeing in the U.S. is the ultra-green Fiesta ECOnetic, which has a 1.6 litre 89 bhp diesel engine (it's too dirty to pass U.S. regulations) returning an average 63.5 miles per U.S. gallon. The ECOnetic has improved aerodynamics, low rolling resistance tires and enhanced lubrication, helping to wring the longest possible distance out of the fuel tank.

Markets weakening
Global Insight analyst Colin Couchman worries that although the Fiesta seems very competitive as a design and right for the current market, it is making its debut at an unfortunate time, as the European markets begin weakening badly.

But he sees Fiesta sales in Western Europe hitting 400,000 a year by 2009, and staying there until beginning to slip in 2011. In 2007, Ford Europe sold about 350,000 old Fiestas and should sell about 330,000 old and new ones this year.

Couchman said GM Europe, with its Opel, Vauxhall and Saab brands, is also using European designs to sell globally as well as in America, including an Opel model for Saturn.

"We think Ford is doing something similar. It will take a European design and develop this for other markets. For instance, adding two seats to the 5-seat (Focus-derived) C-Max and adding a sliding door. The Kuga too (a Toyota Rav4-sized SUV) might be a bit small for the U.S., but it does have a quite funky design," said Couchman.

Walt Madeira, Manager, European Sales Analysis for CSM Worldwide, also sees great success for the Fiesta, while Ford should at least keep its market share steady in Europe.

"I think it's a great car for Ford of Europe and hopefully the success will be global. It's a couple of notches above the predecessor, and should work well in all markets -- Ford has done its homework," Madeira said.

Madeira expects Ford's medium term market share in Western Europe to hold between eight and 8-1/2 percent. This year's market share is expected to hit 8.4 percent, after about 8.2 percent last year.

Market share steady
In the first 7 months of 2008, Ford Europe's Western Europe market share held steady at 8.4 percent compared with the same period of last year, according to Automotive Industry Data.

Madeira sees Fiesta sales in Europe, including Russia, to hit 400,000 next year, and 450,000 by 2010 before slipping back to 375,000 by 2012.

Global Insight's Couchman believes Ford Europe is doing most things right.

"It's definitely on the right track. It makes cars now that do really well in magazine tests, the motoring testers like Ford. It's used lots of time and money modernizing the range with the kinetic design and modern gadgets," he said.

There is one area which still refuses to be reformed; the lack of brand power. Ford is still unable to demand premium pricing, with its public perception as being only the equal of other mass market brands in Europe.

"That will take time (transforming a weak brand). It's a function of all of the above," said Couchman.

Neil Winton, European columnist for Autos Insider, is based in Sussex, England. E-mail him at neil.winton@btinternet.com

Bryce G. Hoffman / The Detroit News
TRAVERSE CITY -- In a direct challenge to Toyota Motor Corp., Ford Motor Co.'s quality chief this morning vowed that his company's new line of compact cars will launch with the best quality in the industry.

Bennie Fowler, Ford's group vice president in charge of global quality, said Ford will launch its new line of small cars from Europe with an average of 800 things gone wrong per 1,000 vehicles, better than Toyota's rate for the same class of vehicles and more than 500 fewer problems per 1,000 vehicles than the predicted industry average.

"The vehicles we deliver in 2010 will be the highest quality ever," he told industry executives gathered here for the annual Management Briefing Seminars. "We're playing to win."

To help accomplish this goal, Ford will send five to 10 hourly workers from each of its U.S. plants to Wayne State University this fall. These United Auto Workers members will receive full training to become certified Six Sigma black belts, the industry standard for quality expertise.

Ford is hoping to build on the quality gains it has made over the past several years, which have allowed the Dearborn automaker to challenge Toyota and other Japanese automakers at the top of influential rankings like the recently released J.D. Power and Associates annual survey of vehicle dependability.

Escape and Mercury Mariner hybrid models rank above Toyota Highlander, Prius.
Bryce G. Hoffman / The Detroit News

Ford Motor Co.'s 2009 compact sport utility vehicles have earned the government's highest safety rating, with both the regular and hybrid versions of the Ford Escape and Mercury Mariner claiming best-in-class crash-test ratings.

The hybrids' five-star ratings from the National Highway Traffic Safety Administration are better than four stars averaged by Toyota Motor Corp.'s Highlander and Prius hybrids. Ford hopes this will give its hybrids an edge with increasingly safety-conscious consumers.

"Safety is a top purchase consideration, second only to fuel efficiency, so Escape's five-star safety ratings and best-in-class highway fuel economy are a winning combination," said David Finnegan, hybrid electric vehicle marketing manager at Ford.

Ford is aiming to double its hybrid sales next year as it doubles its offerings with the launch of hybrid versions of the Ford Fusion and Mercury Milan sedans.

Ford said it was able to improve the safety of its compact SUVs through the selective use of high-strength steel in the body structure.

"We've devoted many hours to analyzing and perfecting the body structure, safety belts and air bags of Escape and Mariner for better performance in front and side impact crashes," said Steve Kozak, Ford's chief engineer for safety systems. "We've taken our compact SUVs to the next level of safety and have achieved better ratings than fierce competitors such as Toyota."

Toyota was not immediately available for comment.

But analysts said the results can only help Ford.

"If you have a family, that is very high on your list of priorities when you are searching for a new vehicle," said Erich Merkle of Crowe Chizek and Co., who noted that the Escape in particular is marketed at younger, growing families. "It will certainly work in Ford's favor."

You can reach Bryce Hoffman at (313) 222-2443 or bhoffman@detnews.com.

Following the footsteps of several prior reputable automakers, Ford has decided to create a new website counting down to the launch of the 2010 Ford Mustang. Lots of PR has floated around the 'Net regarding the two latest contenders in the ring (the Challenger and forthcoming Camaro), so Ford must have thought it prudent to remind everyone of the legendary Ford Mustang: a car which has never lost popularity or disappeared from the marketplace, despite adversity.


Just under 100 days remain until the official debut of the 2010 Mustang at the LA Auto Show, so go ahead and check out the site to keep updated until that exciting moment. The site address is www.the2010mustang.com.

At the end of August '08, Ford Mustang fanatics will be allowed to share their own personal stories with FoMoCo via this same website. The writings will be collected as part of a contest, with the winner receiving his/her very own 2010 Ford Mustang!

DEARBORN, MI - September 5, 2008: When the character of Tom Scavo drives down Wisteria Lane this season on ABC's "Desperate Housewives," he'll be behind the wheel of one of Ford Motor Company's most talked about new vehicles, the 2009 Ford Flex.



The inclusion of Flex on "Desperate Housewives" is one of several Ford product integrations coming to television this fall, said Bob Witter of Ford Global Brand Entertainment, the Ford office in Beverly Hills that works to "cast" Ford-branded vehicles in movies, television and other media.


"A lot of people drive a car because it's an extension of their personality, and in the world of Hollywood, that's one of the ways that they develop characters," Witter said. "We work together with show producers to match the car personality with the character personality."

In the case of the Tom Scavo character on "Desperate Housewives," played by actor Doug Savant, Witter says the Flex was a perfect fit.

"Tom is the type of guy who wants to be seen in a car that's different," he said. "He doesn't necessarily belong in a high-end exotic car, yet he needs a vehicle that's really bold and that stands out. Pairing him up with the Flex was a natural."

Witter says that when he went to Universal Studios to "audition" the Flex, he sneaked along two other Ford brand vehicles to introduce to the show's producers and writing staff – the new 2009 Lincoln MKS and the 2009 Mazda 6.

"The MKS wasn't something they were initially planning, but when they saw it they really loved it, so it is going to be the vehicle for a new character on the show named Dave Williams," Witter said. "As the character builds in the show, we're anticipating that the vehicle will get more exposure."

Producers also were interested in a vehicle for the character of young Andrew Van De Kamp. Witter says they were impressed with the Mazda 6, but the mid-size sedan didn't quite gel with Andrew's personality.

"That's where we give and take a little bit. We discussed it with the writers, and we agreed that Andrew needed a smaller, sportier type of car," he said. "So we came up with something that suited the character a lot better, the Mazda RX8. It still became a win-win."

The new season of "Desperate Housewives" begins Sunday, Sept. 28, at 9:00/8:00 p.m. on ABC.

"Fringe"
Ford vehicles also have "supporting roles" in the new science fiction drama series "Fringe," which premieres Tuesday, Sept. 9, at 8:00/7:00 p.m. on FOX. "Fringe" is the latest show from acclaimed Hollywood producer/director J. J. Abrams, who also is the creator of "Lost" and "Alias."


"There is tremendous buzz in Hollywood surrounding this program, and we're excited to be a part of it," said Ross Mackenzie of Ford Global Brand Entertainment. "We auditioned three cars – the Escape Hybrid, the new Ford Flex and the Mustang – and the producers wanted them all, plus the Ford Fusion."

While she's investigating strange occurrences around town, the character of FBI Special Agent Olivia Dunham, played by actress Anna Torv, will drive a 2009 Escape Hybrid.
"J. J. Abrams is a big environmentalist, and he wanted to have a hybrid vehicle on the show," Mackenzie said. "Since Olivia Dunham is the lead character, the Escape Hybrid was a nice fit."

The 2009 Flex will be the fleet vehicle for the "Fringe" team.

"It is a cool car, and it suits their needs in terms of having a big vehicle that you carry people and equipment in," said Mackenzie. "Anytime they go out on official business, they'll be driving the Flex."

For the lead character of Peter Bishop, played by Joshua Jackson, Mackenzie says producers wanted a sexy car.

"The Ford Mustang was an easy pick for that," he said.

And new Ford Fusions turned out to be perfect choices for FBI Special Agent Charlie Francis, played by Kirk Acevedo, and Department.of Homeland Security Special Agent Phillip Broyles, played by Lance Reddick.

"If the show has the success we think it will, it will provide a great brand association with a great media property," Mackenzie said. "And our hope is that over time, our relationship with the show will develop so that as new products come down the pike – whether it's the new F-150 or another car – we can find opportunities to place those vehicles as well."


In what may be one of the most highly anticipated product integrations this fall, the 2008 Ford Shelby GT500KR will star as KITT, the super intelligent, computerized talking car in the new television series "Knight Rider," which premieres Wednesday, Sept. 24, at 8:00/7:00 p.m. on NBC.

"KITT is all about technology and speed. He's a quick thinker, and he's overly intelligent," said Al Uzielli, senior advisor to Ford Global Brand Entertainment. "Mustang is the king of cool and one of the most recognized vehicles in cinema history. There's also an intelligence and sleekness to the car. For all of those reasons and more, the Shelby GT500KR was a perfect choice for this role."

In the new television series, the character of Michael Knight, played by actor Justin Bruening, teams up with the Shelby GT500KR to fight criminal forces that operate above the reach of traditional law enforcement.

According to Gary Scott Thompson, executive producer, "Knight Rider," Traceur will drive several "versions" of the Shelby GT500KR throughout the season. When the vehicle is under fire, it will transform into Attack mode.

"That car is a big secret, and it will be revealed when the show premieres," he said. "We had a Hollywood car designer create a tricked-out version of the Shelby, and we've done some really cool things to it."

And in what can only be described as a product integration dream come true, Thompson says the Shelby will transform into other Ford vehicles throughout the season.

"In the season opener, it'll morph into an F-150 pickup, and there's a reason in the story that we need to do that. That's all I can say without giving it away," he said. "But it's going to be pretty awesome and very cool."

Uzielli says placing Ford products in popular television programs like "Knight Rider," does a lot for the vehicles and for Ford.

"Nothing emotionalizes a product and makes it more understandable to a potential buyer than seeing it in an entertainment media, especially seeing it with an aspirational character," he said. "When a Ford product is thoughtfully and effectively placed in a television show or motion picture, there is always the potential to raise consideration.

We can reveal Ford's plan to launch a convertible version of its Fiesta He is the picture that prove the brilliant new Ford Fiesta is about to blow its top!

As blue oval’s sensational supermini sets up to wow British Motor Show visitors next week, we can reveal the cabriolet version – which is set to hit the road here in 18 months’ time!

The new Fiesta has already caused a stir with Ford fans and rivals in three and five-door form. Here in the UK, the cabrio will face a pack of rivals that has expanded quickly since the success of the Peugeot 206 CC.

The drop-top is likely to take inspiration from the Fiat 500 Cabriolet.

Ford currently offers a coupé-cabriolet version of the larger Focus, but the first official open-top Fiesta will have a fabric roof. That will help keep weight gain to a minimum and mean performance, emissions and economy aren’t hampered.

Ford is working on a four-door coupe version of its successful Mondeo. It will be a sportier car, that will compete with cars like Volkswagen Passat CC and Mercedes CLS. The car is expected to go on sale in 2012.

The coupe version will be unveiled after the sedan will receive its facelift in 2010.

The Mondeo Coupe will feature frameless side windows, vertical air vents behind the front wheels, finned C-pillars, translucent 3D tail lights, adjustable seats and the new black panel MMI touchscreen interface.


Of course the coupe will be much more expensive than the regular sedan, but for those money you will receive better technology: a start-stop system that will help reducing consumption and emissions, adaptive cruise control that can recognize speed limits, park system and many other goodies.

Under the hood Ford will place the best engines currently found in the Mondeo: the 175bhp 2.2-litre diesel from the Titanium X Sport model and a turbocharged 217bhp 2.5-litre petrol five-cylinder. The engine will be mated to a six-speed manual transmission, but an option Ford will also offer the new Powershift double-clutch gearbox.