Ford Motor Company’s fleet of 30 Focus Fuel Cell vehicles has exceeded the expectations of the company’s hydrogen research engineers by accumulating more than 865,000 real world miles without significant maintenance issues since the fleet’s launch in 2005.


Encouraged by the program’s success, Ford recently reached an agreement with program co-sponsor, the U.S. Department of Energy, to extend its hydrogen fuel cell electric vehicle program for up to 24 months, until the next generation system is ready for deployment in 2010.

Fleet Customers ‘Charged Up’ by Fuel Cell Cars
The Ford Focus Fuel Cell vehicles have earned accolades from Ford’s fleet partners in the U.S., Germany, Canada and Iceland. Customer surveys indicate that Ford’s fuel cell vehicles have outperformed those of other automakers in areas of acceleration, comfort (air conditioning), durability, reliability and mileage.

Next Generation in the Works
Ford researchers are developing the next generation of fuel cell technology. The team is expecting significantly increased fuel cell life, better mileage, more efficient use of platinum (a key catalyst), more power from a smaller fuel cell stack, improved reliability, and the ability to start under frozen conditions (thanks to cold climate testing in Iceland).

How Hydrogen Fuel Cell Vehicles Work
An H2 fuel cell vehicle produces electricity through an electro-chemical process in the fuel cell stack. There are zero tailpipe emissions when using this technology, with only drops of water coming from the tailpipe. Experts maintain that widespread use of H2-fueled vehicles could help eliminate CO2 emissions that contribute to global climate change.

Hydrogen Buses Serving Commuter Needs
Ford recently introduced a hydrogen shuttle bus service for military commuters between Fort Leonard Wood and Missouri University of Science and Technology in Rolla, Mo. Additional Ford hydrogen bus users include the Greater Orlando Aviation Authority, SeaWorld Orlando, the City of Las Vegas, San Mateo County Transportation Authority, Ottawa Parliament Hill, Prince Edward Island, the City of Toronto, and the City of Vancouver.

Hydrogen and Beyond
Additional Ford hydrogen projects have included the Fusion Hydrogen 999 that set a land speed record in 2007, a Fuel Cell Explorer and a Plug-in Hybrid Edge that uses a fuel cell-powered HySeries DriveTM. H2-fueled technologies are part of Ford’s long term strategy to implement a variety of alternative technologies to increase fuel efficiency and reduce CO2.

Innovation for the Masses

Ford’s commitment to research and innovation is about reaching millions of customers with real-world solutions that make their vehicles safer, cleaner, and more convenient and reliable.

Some of these innovations are simple such as the EasyFuel capless fuel system. Others are game-changers such as the EcoBoost engine technology that increases fuel efficiency and reduces emissions, but delivers the power and performance of a much larger engine.

When it comes to communications and connectivity, Ford is leading the way with 1 million SYNC-equipped vehicles expected to be on the road by early 2009 in Ford, Lincoln, and Mercury products.

These compelling technologies, among many others currently offered and to come, demonstrate Ford's commitment to offer the mass market unprecedented product choices as well as value, convenience and design leadership.

FORD SYNC IN PLAIN ENGLISHNew online video shows how Ford SYNC technology works

In under three minutes, the Common Craft video “Ford SYNC in Plain English” explains exactly how the voice-activated, in-car communications technology known as SYNC lets Ford customers play music, call friends or receive text messages, without ever taking a hand off the wheel.

Using only a whiteboard, hands and paper cutouts, the video shows how SYNC’s sophisticated technology – developed by Ford in partnership with Microsoft – allows users to access their MP3 players and navigate by song, artist, album or playlist using simple voice commands. It also covers how Ford customers can use almost any Bluetooth-enabled phone with SYNC to make hands-free calls. SYNC will even read text messages over the vehicle’s speakers, so drivers can keep their eyes on the road.

Simply by pushing a button on the steering wheel, Ford owners can stay connected to their friends, their work and their music. SYNC is affordable, factory-installed and optional on most Ford cars, crossovers, SUVs and trucks.

Ford partnered with Common Craft, an online video production company that is well known for creating videos that make complex ideas easy to understand using the distinctive format they call Paperworks. In addition to the “Ford SYNC in Plain English” video, Common Craft has created videos viewed by millions of people online, including “RSS in Plain English” and “Wikis in Plain English.”

To watch the video, visit: www.youtube.com/watch?v=yzIal6c7-OI
To learn more about SYNC technology visit: www.syncmyride.com

WOW WOW
Ford Reveals 2010 Mustang
November 18, 2008 By Chris Haak

11.18.2008

Ahead of its official debut at the Los Angeles Auto Show, Ford has revealed photos and specifications on its new 2010 Mustang, which will go head-to-head with Chevrolet’s upcoming reborn Camaro pony car, plus the year-old Dodge Challenger.

The shape of the new Mustang is simultaneously different and familiar, which should be no surprise to anyone who has seen the Mustang build upon its styling heritage over the preceding years, and particularly with the most recent 2005-2009 generation. The new design is more sleek and designers have been able to clean up the car’s airflow, reducing both drag and lift, while managing to keep the Mustang’s distinctive shape intact. The headlights in the new car aren’t as tall, and have far more detailed internal parts than the old model’s did, and the rear lamps still maintain the classic three-piece look on each side, while becoming angular to change the car’s shape without messing with tradition. It appears from the photos that the greenhouse and roof are carryover, which - if true - take a bit away from the car’s new shape because they aren’t any different from the old model. If they are different sizes/shapes, then they are not sufficiently differentiated from the old car’s parts, and the problem remains.

One of the biggest criticisms leveled on the current Mustang is that its interior feels like the corner that was cut to get a V8 and rear wheel drive into the Mustang’s price point. From the photos, any interior criticisms appear to have been addressed, with a far more cohesive design, improved colors, and far higher-quality materials. Higher-end models have user-selectable LED lighting throughout the interior, including within the door sill plates. The center stack is completely new, of course, and features integrated controls (rather than the “plug and play” appearance of the old car’s) regardless of whether navigation system is chosen or not. Models with navigation include Ford’s new-generation navigation system with Sirius TravelLink, which shows traffic, weather, sports scores, gas prices, and more, plus a high-resolution display.

Suspension and powertrains are largely carryover for 2010, except that the V8 models get cold air induction similar to the setup in the well-regarded Mustang Bullitt, so the V8s get a 15 horsepower boost from 300 to 315 (with 325 lb-ft of torque). Ford managed to keep the generational weight gain to a minimum, with the V6 gaining just 15 pounds compared to the 2009, and the V8 gaining just 35 pounds. It’s important to note that the Mustang’s curb weight - although it’s a smaller car with tighter interior dimensions - is several hundred pounds lighter than the Camaro will be, which itself is a few hundred pounds lighter than the Dodge Challenger. The Mustang might end up handling fairly well (although it is hamstrung by a solid rear axle, a disadvantage the Camaro and Challenger do not have) because of its weight, while the Challenger (as well as the Camaro, if early press drives I’ve read are any indication) handle fairly well in spite of its weight.

Ford and Chevrolet are both a little lucky in that gasoline prices have moderated over the past few weeks, which may help the launches of their new pony cars, though the economy being in a recession doesn’t really bode well for the success of fun, somewhat impractical performance cars such as the Mustang and Camaro.

COPYRIGHT Autosavant - All Rights Reserved

The full text of Ford’s press release is below, as well as a gallery of just under half of the photos that Ford released tonight.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

PRESS RELEASE

LEANER, MEANER 2010 FORD MUSTANG MODERNIZED,
WITH MORE REFINEMENT, NEW LOOK INSIDE, OUT


New muscular, sculptured exterior design is a modern evolution of Mustang heritage
Powerful new interior design features world-class craftsmanship, upgraded materials and new technology
Performance improvements – larger wheels, retuned suspension and increased horsepower – developed from engineering experience on the race track and from special editions including the Mustang Bullitt
LOS ANGELES, Nov. 18, 2008 – Muscle goes modern for 2010 as the Ford Mustang – America’s favorite muscle car for 45 years straight – hits the streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V-8 with even more horsepower and an even throatier signature Mustang exhaust sound.

Combine those elements with the new Mustang’s improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it’s easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.

“More than 9 million customers have made Mustang one of the world’s most beloved automotive and cultural icons,” said Mark Fields, Ford’s president of The Americas. “Making sure this modern legend lives up to their expectations has been a driving force for the team, which went to great lengths – gathering customer input everywhere from race tracks to Main Streets in cities throughout the U.S. – working to create the best Mustang ever.”

For 2010, the team delivered. “The new Mustang marks new levels of both power and refinement,” said Paul Randle, Mustang chief engineer. “We’ve designed and engineered this to be the next classic Mustang that everyone talks about for years and years.”

In true Mustang tradition, there is a “steed for every need.” At launch, customers can choose from a V-6 or V-8 with their choice of coupe, convertible or innovative glass roof, plus several new options and features delivering the opportunity for customers to personalize their cleaner, meaner-looking Mustangs.

“The best Mustangs have always been the ones that connect young America with the spirit of the times – and the 2010 does exactly that,” said J Mays, Ford’s group vice president of Design. “The new Mustang is close to the magnetic center of the original, fully loaded with the swagger you’d expect, but with modern refinement and attention to detail like you’ve never seen in a muscle car.”

It starts with the more aggressive grille, punctuated with the first new Mustang emblem since the car’s introduction in 1964. Both the V-6 and GT have brand-new sculptured front-end designs unique to each model. The headlamps and turn indicators, now integrated into one unit, are modern interpretations inspired by the 1970 Mustang. On the V-6, the fog lamps are located on the lower fascia, while on the GT, the fog lamps are again located in the upper grille – but are smaller than the outgoing model, similar to the original lamps of the 1967-68 models that inspired them.

“We understand Mustang’s heritage and iconic status it has in the world and as a symbol of Americana,” said Peter Horbury, executive director of Design, The Americas. “We wanted to create a face that is more muscular but unquestionably, unequivocally Mustang and carry that spirit through to the entire car.”

The exterior sheet metal, except for the fast-back roofline, is all new for 2010. At the front, the new headlamps, lower fascias, fenders and grille are capped by a powerdome hood that adds to the muscular appearance while functionally allowing for enhanced air cooling of the engine.
Mustang’s washer-fluid nozzles are tucked into the cowl, while the antenna has been moved to the rear, both of which create a cleaner appearance while also reducing wind noise.

Front rear fenders feature taut, sculptured wheel flares, like a tight skin stretched over the wheels. A classic spear character line on the doors leads to a modern indication of “hip” rear fenders. “It helps give the car aggressive, forward direction, like it’s ready to jump,” said Doug Gaffka, Mustang chief designer.

The rear end design features aggressively angled rear corners, a sculptured decklid and prominent rear badge. A rear-view camera incorporated into the spoiler is available on some models.

A notable new tail lamp design features three LED bulbs firing sequentially from the inside for turn indication. The sequential bulbs were a distinct Mustang feature in the ’60s and comeback to the 2010 for the first time since then. Locating the reverse lamps vertically creates a modern version of the Ford classic three-lens taillamp.

The best of new, heritage
Cleverly combining modern technology with Mustang heritage is a signature of the 2010 model, in terms of both design and engineering.

“All of the Bullitt elements are the base foundation of the GT,” said Randle, noting engine and chassis improvements. “We also applied some improvements gained from Mustang racing. We’re learning constantly and always giving that to the customer on the base car.”

The wheel-and-tire combinations are 1 inch bigger across the board, ranging from 17 to 19 inches, which helps improve handling and braking. The shocks have been retuned on all models as well.

“We adjusted the springs, stabilizer bars and shocks to better balance the ride, steering and handling for all models, which results in a more engaging driving experience,” adds Mustang Vehicle Engineering manager Tom Barnes. “The 2010 Mustangs feel more controlled for steering and handling, yet retain a good ride balance.”

The 2010 Mustang 4.6-liter V-8 benefits from innovations from the popular Bullitt model. Power has increased to 315 horsepower.

“It runs on regular gasoline, but if you put in premium it has adaptive calibration that will give you even better mid-range torque,” Barnes said, adding that Easy Fuel™, Ford’s innovative capless fuel system, is standard on all models.

“It’s an upgrade to the most-robust, most-accessorized engine in the marketplace today,” Randle added. “No one has the reliability, no one has the upgraded options. This is a fantastic engine, proven on the race track, the drag strip and on the highway.”

AdvanceTrac™ Electronic Stability Control (ESC) is now standard and complements Mustang’s all-speed traction control and anti-lock braking system (ABS).

“It gives a driver a little more confidence that in any type of condition the car will maintain what they want it to do,” Barnes said. “The 2010 Mustang improves ride quality and maintains world-class steering and handling.”

In addition to all of the design and driving dynamics improvements, the 2010 Ford Mustang is engineered to maintain its top government safety ratings. Standard safety equipment includes: dual stage front driver and passenger air bags; front seat-mounted side air bags; and, Ford’s Personal Safety System.

Interior leads in design, materials, content and comfort
Like the exterior, the interior design is all new with world-class materials and execution.
The powerful new one-piece instrument panel design is crafted in seamless soft-touch TPO (Thermoplastic Olefin) skin fully encompassing available genuine aluminum-finish panels. Mustang’s chromed-ringed gauges and dual-vane air register vents are precisely crafted and positioned.

“That’s the difference between good enough and exceptional,” said Gary Morales, Interior Design manager. “We wouldn’t accept anything less than leadership design and world-class craftsmanship.”

The instrument panel and console flow as one shape, another strong connection to Mustang heritage. The seats and arm rests have softer materials with high-quality stitching.

The new center stack design adds the latest version of Ford SYNC™, with new features 911 Assist and Vehicle Health Report. Drivers also can customize their ambient and instrument lighting through the My Color™ system, which features 125 color options.

“The centerstack is quite progressive. The electronic finish panel containing the audio and climate control buttons and knobs are integrated into the finish panel,” said Kim Zielinski, Mustang Instrument Panel engineer, 2010 Mustang. “I believe the customers will really like the new look.”

In addition to the improvements in technology and comfort, drivers will notice a quieter ride. “It’s much more vault-like,” Barnes said. “But we maintained the signature Mustang sound.”

The upgraded instrument panel along with new sound deadeners added to select areas helped improve interior quietness, especially at high speeds or on rough roads. All the better to hear that famous Mustang roar.

With a completely redone exterior that echoes the classic Mustang designs of the past, an interior featuring world-class materials, numerous technology upgrades and an improved driving experience, the 2010 Mustang is poised to become the latest classic in the proud line of Ford’s iconic American muscle car.

“The 2010 Mustang is drop-dead gorgeous,” Randle said. “This car marks the best efforts of 45 years of passion and enthusiasm among the best designers, engineers and manufacturing experts in the business, and we can’t wait for everyone to see it and start driving it.”

The 2010 Mustang will be built at the Auto Alliance International Plant in Flat Rock, Mich.

Posted Nov 26th 2008 at 5:33PM by Sebastian Blanco


It's no secret that Ford is shifting production capability of its plants from large vehicles to smaller, more sensible rides. Workers at the Michigan Truck Plant, long the birthplace of the Expedition and Lincoln Navigator SUVs, produced their last vehicle of the behemoth variety today at 1:30 in the afternoon. The plant will now be shut down and retooled - at a cost of $75 million - to build small, fuel-efficient C-Cars (think Ford Focus) starting in 2010.

Pardon the possible pun, but this is a big shift. Since opening over 50 years ago, the plant has built the iconic F-Series trucks and the Ford Bronco. The smaller cars coming in two years aren't as obviously iconic, but will be a strong rebranding contender as Ford wants turns the oval green. Ford will still make large vehicles at its Kentucky plant.

New Ford Fiesta
Ford used the Guangzhou Auto Show in China earlier this month to unveil its 2010 Fiesta Sedan — essentially a production version of the Verve sedan concept — and now details have surfaced on the North American-spec car. Expected to be offered in the United States and Canada, the Fiesta four-door will be manufactured in Thailand and Mexico for these markets.


Motivation for the Fiesta will be supplied by a 1.6L, featuring variable valve timing. No output ratings have been released as of yet, but the Fiesta is expected to deliver peppy performance and fuel economy near the 40 mpg(USA Gallon) mark.

Ford’s SYNC system will be available on the Fiesta, as will 16 inch wheels, a remote entry system, three different cloth and leather upholstery choices and a four inch LCD display. Seven airbags and stability control will be standard.

Although the Fiesta will slot below the Focus, Ford will be positioning the Fiesta as a premium small car, which should help the Blue Oval turn a decent profit in the historically slim-margined small car segment.

In order to ramp up North American capacity, Ford will invest $3 billion in its Cuautitlan, Mexico facility, which will raise capacity to 500,000 units annually and create another 4,500 jobs.

Ford will market a hatchback version of the Fiesta alongside the sedan in the U.S. The Dearborn-based automaker originally planned to sell only the sedan version, but changed its mind in the face of rapid consumer shifts from trucks and SUVs to more economical vehicles.

Ford did not officially announce which hatchback the U.S. would see — the Fiesta is produced as both a three-door and five-door variants in other world markets — but a source at Ford’s Mexican plant indicated that both versions would be available in the U.S. At the very least, the U.S. will see the five-door version, as evidenced by the latest spy shots.

new muscular, sculptured exterior design is a modern evolution of Mustang heritage
Powerful new interior design features world-class craftsmanship, upgraded materials and new technology
Performance improvements – larger wheels, retuned suspension and increased horsepower – developed from engineering experience on the race track and from special editions including the Mustang Bullitt

LOS ANGELES, Nov. 18, 2008 – Muscle goes modern for 2010 as the Ford Mustang – America’s favorite muscle car for 45 years straight – hits the streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V-8 with even more horsepower and an even throatier signature Mustang exhaust sound.

Combine those elements with the new Mustang’s improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it’s easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.

“More than 9 million customers have made Mustang one of the world’s most beloved automotive and cultural icons,” said Mark Fields, Ford’s president of The Americas. “Making sure this modern legend lives up to their expectations has been a driving force for the team, which went to great lengths – gathering customer input everywhere from race tracks to Main Streets in cities throughout the U.S. – working to create the best Mustang ever.”

For 2010, the team delivered. “The new Mustang marks new levels of both power and refinement,” said Paul Randle, Mustang chief engineer. “We’ve designed and engineered this to be the next classic Mustang that everyone talks about for years and years.”

In true Mustang tradition, there is a “steed for every need.” At launch, customers can choose from a V-6 or V-8 with their choice of coupe, convertible or innovative glass roof, plus several new options and features delivering the opportunity for customers to personalize their cleaner, meaner-looking Mustangs.

“The best Mustangs have always been the ones that connect young America with the spirit of the times – and the 2010 does exactly that,” said J Mays, Ford’s group vice president of Design. “The new Mustang is close to the magnetic center of the original, fully loaded with the swagger you’d expect, but with modern refinement and attention to detail like you’ve never seen in a muscle car.”

It starts with the more aggressive grille, punctuated with the first new Mustang emblem since the car’s introduction in 1964. Both the V-6 and GT have brand-new sculptured front-end designs unique to each model. The headlamps and turn indicators, now integrated into one unit, are modern interpretations inspired by the 1970 Mustang. On the V-6, the fog lamps are located on the lower fascia, while on the GT, the fog lamps are again located in the upper grille – but are smaller than the outgoing model, similar to the original lamps of the 1967-68 models that inspired them.

“We understand Mustang’s heritage and iconic status it has in the world and as a symbol of Americana,” said Peter Horbury, executive director of Design, The Americas. “We wanted to create a face that is more muscular but unquestionably, unequivocally Mustang and carry that spirit through to the entire car.”

The exterior sheet metal, except for the fast-back roofline, is all new for 2010. At the front, the new headlamps, lower fascias, fenders and grille are capped by a powerdome hood that adds to the muscular appearance while functionally allowing for enhanced air cooling of the engine.
Mustang’s washer-fluid nozzles are tucked into the cowl, while the antenna has been moved to the rear, both of which create a cleaner appearance while also reducing wind noise.

Front rear fenders feature taut, sculptured wheel flares, like a tight skin stretched over the wheels. A classic spear character line on the doors leads to a modern indication of “hip” rear fenders. “It helps give the car aggressive, forward direction, like it’s ready to jump,” said Doug Gaffka, Mustang chief designer.

The rear end design features aggressively angled rear corners, a sculptured decklid and prominent rear badge. A rear-view camera incorporated into the spoiler is available on some models.

A notable new tail lamp design features three LED bulbs firing sequentially from the inside for turn indication. The sequential bulbs were a distinct Mustang feature in the ’60s and comeback to the 2010 for the first time since then. Locating the reverse lamps vertically creates a modern version of the Ford classic three-lens taillamp.

The best of new, heritage
Cleverly combining modern technology with Mustang heritage is a signature of the 2010 model, in terms of both design and engineering.

“All of the Bullitt elements are the base foundation of the GT,” said Randle, noting engine and chassis improvements. “We also applied some improvements gained from Mustang racing. We’re learning constantly and always giving that to the customer on the base car.”

The wheel-and-tire combinations are 1 inch bigger across the board, ranging from 17 to 19 inches, which helps improve handling and braking. The shocks have been retuned on all models as well.

“We adjusted the springs, stabilizer bars and shocks to better balance the ride, steering and handling for all models, which results in a more engaging driving experience,” adds Mustang Vehicle Engineering manager Tom Barnes. “The 2010 Mustangs feel more controlled for steering and handling, yet retain a good ride balance.”

The 2010 Mustang 4.6-liter V-8 benefits from innovations from the popular Bullitt model. Power has increased to 315 horsepower.

“It runs on regular gasoline, but if you put in premium it has adaptive calibration that will give you even better mid-range torque,” Barnes said, adding that Easy Fuel™, Ford’s innovative capless fuel system, is standard on all models.

“It’s an upgrade to the most-robust, most-accessorized engine in the marketplace today,” Randle added. “No one has the reliability, no one has the upgraded options. This is a fantastic engine, proven on the race track, the drag strip and on the highway.”

AdvanceTrac™ Electronic Stability Control (ESC) is now standard and complements Mustang’s all-speed traction control and anti-lock braking system (ABS).

“It gives a driver a little more confidence that in any type of condition the car will maintain what they want it to do,” Barnes said. “The 2010 Mustang improves ride quality and maintains world-class steering and handling.”

In addition to all of the design and driving dynamics improvements, the 2010 Ford Mustang is engineered to maintain its top government safety ratings. Standard safety equipment includes: dual stage front driver and passenger air bags; front seat-mounted side air bags; and, Ford’s Personal Safety System.

Interior leads in design, materials, content and comfort
Like the exterior, the interior design is all new with world-class materials and execution.
The powerful new one-piece instrument panel design is crafted in seamless soft-touch TPO (Thermoplastic Olefin) skin fully encompassing available genuine aluminum-finish panels. Mustang’s chromed-ringed gauges and dual-vane air register vents are precisely crafted and positioned.

“That’s the difference between good enough and exceptional,” said Gary Morales, Interior Design manager. “We wouldn’t accept anything less than leadership design and world-class craftsmanship.”

The instrument panel and console flow as one shape, another strong connection to Mustang heritage. The seats and arm rests have softer materials with high-quality stitching.

The new center stack design adds the latest version of Ford SYNC™, with new features 911 Assist and Vehicle Health Report. Drivers also can customize their ambient and instrument lighting through the My Color™ system, which features 125 color options.

“The centerstack is quite progressive. The electronic finish panel containing the audio and climate control buttons and knobs are integrated into the finish panel,” said Kim Zielinski, Mustang Instrument Panel engineer, 2010 Mustang. “I believe the customers will really like the new look.”

In addition to the improvements in technology and comfort, drivers will notice a quieter ride. “It’s much more vault-like,” Barnes said. “But we maintained the signature Mustang sound.”

The upgraded instrument panel along with new sound deadeners added to select areas helped improve interior quietness, especially at high speeds or on rough roads. All the better to hear that famous Mustang roar.

With a completely redone exterior that echoes the classic Mustang designs of the past, an interior featuring world-class materials, numerous technology upgrades and an improved driving experience, the 2010 Mustang is poised to become the latest classic in the proud line of Ford’s iconic American muscle car.

“The 2010 Mustang is drop-dead gorgeous,” Randle said. “This car marks the best efforts of 45 years of passion and enthusiasm among the best designers, engineers and manufacturing experts in the business, and we can’t wait for everyone to see it and start driving it.”

The 2010 Mustang will be built at the Auto Alliance International Plant in Flat Rock, Mich.

LOS ANGELES, Nov. 18 /PRNewswire-FirstCall/ -- Muscle goes modern for 2010 as the Ford (NYSE: F) Mustang -- America's favorite muscle car for 45 years straight -- hits the streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V-8 with even more horsepower and an even throatier signature Mustang exhaust sound.

Combine those elements with the new Mustang's improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it's easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.

"More than 9 million customers have made Mustang one of the world's most beloved automotive and cultural icons," said Mark Fields, Ford's president of The Americas. "Making sure this modern legend lives up to their expectations has been a driving force for the team, which went to great lengths -- gathering customer input everywhere from race tracks to Main Streets in cities throughout the U.S. -- working to create the best Mustang ever."

In true Mustang tradition, there is a "steed for every need." At launch, customers can choose from a V-6 or V-8 with their choice of coupe, convertible or innovative glass roof, plus several new options and features delivering the opportunity for customers to personalize their cleaner, meaner-looking Mustangs.

The more aggressive grille is punctuated with the first new Mustang emblem since the car's introduction in 1964. New headlamps, lower fascias, fenders and grille are capped by a powerdome hood that adds to the muscular appearance allows for enhanced air cooling of the engine.

The rear design features aggressively angled corners, a sculptured decklid and a prominent rear badge. A new tail lamp design features three LED bulbs firing sequentially from the inside for turn indication -- like the Mustangs of the '60s.

Under the hood, the Mustang 4.6-liter V-8 benefits from innovations from the popular Bullitt model. Power has increased to 315 horsepower. Ride and handling has also been enhanced.

"We adjusted the springs, stabilizer bars and shocks to better balance the ride, steering and handling for all models, which results in a more engaging driving experience," adds Mustang Vehicle Engineering manager Tom Barnes.

AdvanceTrac(TM) Electronic Stability Control is now standard and complements Mustang's all-speed traction control and anti-lock braking system.

The 2010 Mustang is engineered to maintain its top government safety ratings. Standard safety equipment includes: dual stage front driver and passenger air bags; front seat-mounted side air bags; and Ford's Personal Safety System.

Like the exterior, the interior is all new with world-class materials and execution. The new center stack design adds Ford SYNC(TM), with new features 911 Assist and Vehicle Health Report. Drivers also can customize their ambient and instrument lighting through the My Color(TM) system, which features 125 color options.

With an exterior that echoes the classic Mustang designs of the past, an interior featuring world-class materials, technology upgrades and an improved driving experience, the 2010 Mustang is poised to become the latest classic in the proud line of Ford's iconic American muscle car.

The 2010 Mustang will be built at the Auto Alliance International Plant in Flat Rock, Mich.

Go to http://media.ford.com for news releases and high-resolution photographs.

LOS ANGELES, Nov. 19 /PRNewswire/ -- Five new Ford Motor Company products fitted with Carlite(R)'s noise-blocking SoundScreen(TM) windshields will be unveiled at the 2008 Los Angeles Auto Show: the 2010 Ford Fusion and Fusion Hybrid, the 2010 Mercury Milan and Milan Hybrid and the 2010 Lincoln MKZ. Media previews for the show are Nov. 19 - 20 and it is open to the public Nov. 21 - 30.

Carlite's SoundScreen technology is a key component of Ford's drive to make vehicle cabins quieter. SoundScreen windshields use a sheet of specially-developed acoustic vinyl sandwiched between two layers of glass. It reduces noise levels by as much as 6 dB at certain frequencies and 2 to 3 dB overall, meaning conversations are clearer and more intelligible.

SoundScreen technology also saves weight -- as much as seven pounds per vehicle -- because the glass is thinner than in conventional windshields while offering superior noise-reducing performance.

"The ability to keep wind and road noise from entering the passenger cabin while reducing weight is why every year more Ford products are being equipped with SoundScreen windshields at the factory," said John Heller, vice president of automotive glass sales for Carlite.

The first Ford products launched with SoundScreen glass were the 2007 Ford Expedition, Lincoln Navigator and Lincoln MKX. It's also standard equipment on the Mercury Mariner, Lincoln MKS, the Ford Flex, F-150 Platinum edition, Focus and Escape.

The results have been a steady improvement in customer-reported quality. In fact, complaints about wind noise in Ford products went from second-worst in the industry in 2003 to the best in 2007, beating Toyota. That's according to RDA Group of Bloomfield Hills, Mich., which conducts customer surveys for Ford.

Professional test drivers also are talking about the exceptional quietness of newer Ford, Lincoln and Mercury products. For example, Popular Mechanics magazine called the cabin of the 2010 F-150 "luxury-car quiet," while the Los Angeles Times said the 2009 Ford Flex offers "deep-piled serenity and a cottony ambience, thanks to a soundproofing program that includes extensive use of acoustic glass."

The 2010 Ford Fusion, Mercury Milan and Lincoln MKZ go on sale in early 2009.

LIVONIA, MI UNITED STATES
TRW's electric power steering rack drive system will launch on the new Ford Fusion and Mercury Milan. It offers significant fuel savings when compared to hydraulic power steering. (PRNewsFoto/TRW Automotive Holdings Corp.)

LIVONIA, MI UNITED STATES


LIVONIA, Mich., Nov. 19 /PRNewswire-FirstCall/ -- TRW Automotive Holdings Corp. (NYSE: TRW) today announced the launch of its Electrically Powered Steering (EPS) Rack Drive system with Ford Motor Company for the 2010 Ford Fusion and Mercury Milan.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081119/CLW113 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20010824/TRWLOGO )

"Launching Rack Drive steering on Ford Motor Company's flagship passenger car models is a milestone for both companies," said Peter Lake, executive vice president, sales and business development for TRW Automotive. "Electric steering is among the technologies with the greatest potential to increase fuel efficiency, reduce CO2 emissions and enable further integration with other electronically controlled systems to enhance safety and comfort."

Rack Drive steering technology, also referred to as 'EPS Belt Drive', brings the fuel efficiency and carbon dioxide reduction benefits of an electric steering system to higher rack load vehicles as compared to TRW's current Column Drive EPS system, already launched on more than 30 vehicle models. As with all TRW electromechanical steering systems, the Rack Drive system only consumes noticeable power when steering assist is needed. The energy consumption of an EPS system is typically less than seven percent of a conventional hydraulic rack and pinion power steering system, thereby providing considerable fuel consumption benefits. CO2 emissions can also be reduced by up to 3.5%.

TRW's EPS Rack Drive system can provide premium performance across a wide range of vehicle platforms with rack assist forces of up to 12 kilonewtons (kN). Power assist is applied directly to the rack allowing for a smooth, responsive, low-inertia, low-friction steering system with direct steering feel.

The Rack Drive EPS system can be programmed with steering assist functions in line with vehicle manufacturer's requirements -- options include speed sensitive steering, positive and responsive on-center steering feel and the possibility to fine-tune the steering characteristics to the vehicle's target market. The system also offers the opportunity to integrate with other vehicle systems such as electronic or roll stability control and Driver Assist System (DAS) features. These features typically include safety related support functions but can also encompass comfort functions such as semi automated parallel parking.

"This has been a great opportunity to work closely with our Ford engineering counterparts to bring a state-of-the-art technology to the market, that provides such a significant customer value" said Frank Lubischer, vice president of engineering, TRW steering & suspension. "The product is delivered as a fully tested, ready-to-install steering system, eliminating conventional mechanical and hydraulic components such as the steering pump, pulley, belt, reservoir and hydraulic lines. Rack Drive EPS adds another exciting product to our safety and chassis-controls roadmap, that couldn't come at a better time, considering the dramatic shift in fuel-economy and safety demands in the industry."

By Byron Pope
WardsAuto.com,

DEARBORN, MI – Ford Motor Co. claims its soon-to-be-launched 911 Assist system rivals General Motors Corp.’s OnStar service for speed and performance.
And it’s free, adds the head of Ford’s recently established autonomous division.

Available as early as December as a dealer-installed software upgrade to Ford, Lincoln and Mercury vehicles equipped with the auto maker’s Sync multimedia system, 911 Assist places direct calls to emergency service providers in the event of a severe collision. OnStar does not, says Doug VanDagens.
“Our calls come in on an emergency line and go straight to the top of the queue, while OnStar calls go through an operator who speaks to a 911 operator,” VanDagens says during a media event here to introduce the system.
Mobility is another advantage 911 Assist has over OnStar, as it works via a driver’s cell phone, while OnStar relies on an imbedded communication device.
“When you’re in the middle of a crash, you want to get out of (your car), but you want to still maintain that call,” VanDagens says. “Sync allows you to take your cell phone, walk out of the car and continue on the same call to emergency-service providers.”

Ford’s 911 Assist system automatically calls for emergency responders in the event of an accident.
Meanwhile, OnStar access requires a paid subscription.
“911 Assist is free, whereas an OnStar charges between $18-$28 per month,” VanDagens adds.
The 911 Assist system automatically is activated when airbags are deployed in a collision. If the airbags don’t deploy, a rear-mounted inertia monitor activates the system if it detects a severe impact.
Fender-benders will not set off 911 Assist, VanDagens says, adding drivers who do not wish to see emergency personnel have 10 seconds to deactivate the system.
Tony DiSalle, vice president of sales and marketing for OnStar, argues GM’s system is more reliable. “Would you trust your cell phone in an accident?” he asks.
“Where do you think a cell phone would reside in an accident,” DiSalle adds, citing the possibility that a cell phone could be thrown about during a collision, making it impossible to carry on a conversation outside the vehicle.

OnStar, which was launched in 1996, currently boasts more than 5.5 million subscribers and has responded to nearly 100,000 crashes. “And our perspective is the only way to do this,” DiSalle maintains.
As with 911 Assist, OnStar also uses cellular signals to connect to emergency responders. However, the cellular antenna is placed on top of the vehicle, making it more likely to secure a connection than Ford’s system, DiSalle says.
DiSalle also defends OnStar’s subscription fees, saying “you get what you pay for.”
In developing 911 Assist, Ford collaborated with the National Emergency Number Assn. and the Assn. of Public-Safety Communications Officials.
Today, Assist 911 notifies emergency operators a collision has occurred involving a Ford, Lincoln or Mercury vehicle. The phone number of the driver is provided, and vehicles can be located using emergency responders by triangulating the location of the cell phone or through a global positioning system, which will be made standard in all Ford vehicles beginning in the '09 model year, VanDagens says.
Eventually, operators will be trained to determine how much damage has occurred, providing yet another valuable tool to emergency responders, VanDagens says.
Launching in conjunction with 911 Assist is Ford’s Vehicle Health Report (VHR) system, which also is Sync-based.
Consumers can access a dedicated website to establish their preferences for vehicle health reports. The reports are generated from information provided by the vehicle’s major control modules, after which data is sent to Ford through the user’s cell phone.
The entire process is free of charge, takes just a few minutes and includes routine checks of more than two dozen vehicle systems, says Tom Hodges, Sync and digital marketing manager.
“It monitors any system that has self-diagnostic capability,” Hodges says, adding a warning light on VHR will prompt a detailed readout of what caused the alert, eliminating a trip to the dealership for problems such as an improperly secured gas cap.
“It will be very detail-oriented,” he says. “The specific instructions given to the customer will be specific to the exact scenario that Sync picked up from the vehicle.”
If a critical issue is detected by the system, a text message will be sent to the driver’s cell phone, VanDagens says. “Immediately, you would know your engine is in bad shape and you shouldn’t drive it anymore,” he says.
VHR and 911 Assist will be available on 12 Sync-equipped Ford, Lincoln and Mercury vehicles this year and eight more models will go online in 2009.
VanDagens hints that more Sync-based systems are on their way next year as well, although he declines to elaborate. “Beginning next year, we’ll have a whole series of incremental features to announce,” he says, hinting they will be in collaboration with the “giants of the Internet.”
bpope@wardsauto.com

09 November 2008
RIYADH - Ford Motor Company has earned more "Top Safety Pick" ratings from the Insurance Institute for Highway Safety (IIHS) than any other automaker with a total of 16 to date.

Ford surpassed its closest rival Honda this week when four of its 2009 models - Ford Flex, Ford Fusion, Lincoln MKS and Mercury Milan - achieved "Top Safety Pick" ratings from the Insurance Institute for Highway Safety (IIHS).

The Flex, Ford's all-new head-turning crossover, the new Lincoln MKS full-size flagship sedan and the Fusion and Milan midsize sedans build on the company's safety leadership. Ford also has more 5-star government crash test ratings than any other automaker.

"Leading the industry in 'Top Safety Picks' is great news, because IIHS tests are some of the most demanding conducted outside of our own laboratories, and customers are increasingly relying on them when choosing a new vehicle," said Susan Cischke, Ford's group vice president of Sustainability, Environment and Safety Engineering.

To earn IIHS's "Top Safety Pick," vehicles must earn the top "good" ratings in the institute's high-speed front and side crash tests, and a rear crash test simulation that evaluates seat and head restraints.

An added requirement since 2007 is that vehicles also must offer electronic stability control.

Flex, MKS, Fusion and Milan excelled in each of the institute's crash tests, and AdvanceTrac electronic stability control is available for each vehicle. The safety system uses sensors to detect and measure yaw, or side-to-side skidding conditions, by monitoring the vehicle's speed, throttle position and steering wheel angle.

When AdvanceTrac senses wheel slip, engine torque is reduced and braking is applied where needed to help the driver keep the car tracking on its intended path.

IIHS said "Top Safety Pick" vehicles are "at the head of the class for safety," and recognizing them as such "helps consumers distinguish the best overall choices without having to sort through multiple test results." Flex, MKS, Fusion and Milan get some of their core strength from the use of lightweight aluminum-coated boron steel - one of the strongest weld-able materials - in the body structure.

By Marty Padgett October 23rd, 2008
We reported earlier today about Ford Motor Company's solid reliability ratings in Consumer Reports' 2008 Annual Car Reliability Survey. Says Consumer Reports, “on average, Ford continues to build the most reliable American cars.” But the comprehensive test also revealed that reliability of European makes is on the rise and that fuel-efficient vehicles represented with largely superior reliability. These findings and others were presented today at an Automotive Press Association Lunch in Detroit, MI.

Again, Ford, Lincoln, and Mercury “continue to pull away from the rest of Detroit,” good news that Ford should proudly claim in this hostile market, and hopefully a harbinger of the quality and reliability of its upcoming European-derived models like the 2011 Ford Fiesta. Says CR, “Ford’s reliability is now on par with good Japanese automakers.” The Ford Fusion and Mercury Milan sedans, notably sharing production and design with the new Mazda6, rank among the top family cars in reliability, and the new Focus sedan has risen dramatically since its debut in 2000 to now rank as above average.

It’s a good day when we can report that an American manufacturer like Ford, whose future is at stake just like competitors GM and Chrysler, is at least turning out reliable, well-built cars that can compete on the same ground as the Japanese. Changing consumer opinion is a longer, tougher road, but with large agencies like Consumer Reports lending their support, perhaps the tides will change for Ford

DEARBORN, Mich., Oct. 29, 2008: For 2010, the Ford Fusion and Mercury Milan will offer Ford's all-new Duratec 2.5-liter four-cylinder engine that is expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry

Ford's next-generation hybrid system debuts in the new 2010 Ford Fusion and Mercury Milan hybrids. The more efficient system delivers a more seamless driving experience and is expected to achieve class-leading fuel economy, besting the Toyota Camry hybrid by at least 5 mpg city

Ford's SmartGauge(TM) with EcoGuide is a new instrument cluster execution that gives hybrid owners a more connected, fuel-efficient driving experience by coaching them on how to optimize performance of the 2010 Ford Fusion and Mercury Milan hybrids

With the Fusion and Milan Hybrids and the Escape and the Mariner Hybrids, Ford has doubled the size and volume of its hybrid lineup, making Ford the largest domestic producer of full hybrid vehicles in North America

Ford Motor Company announced today that the new 2010 Ford Fusion will offer consumers a more fuel-efficient powertrain lineup, including an all-new hybrid model that is expected to achieve class-leading fuel economy.

The new Ford Fusion and Mercury Milan hybrid models also offer owners a more connected driving experience, thanks to SmartGauge with EcoGuide, a unique new instrument cluster execution that helps coach drivers to improve fuel efficiency.

"Offering consumers more fuel-efficient vehicle choices, including maximizing the efficiency of our gasoline-powered engines, improving and increasing our hybrid vehicle offerings and increasing our use of fuel saving technologies such as six-speed transmissions, is part of Ford's plan to deliver technology solutions for affordable fuel economy for millions," said Derrick Kuzak, Ford's group vice president for Global Product Development.

Improved gas engines

For 2010, Fusion and Milan will offer Ford's all-new Duratec 2.5-liter four-cylinder engine producing 175 horsepower; an enhanced 3.0-liter V-6 with 19 more horsepower than its predecessor; and a 3.5-liter V-6 that pumps out 263 horsepower on the Fusion Sport model.

Fusion models equipped with the 2.5-liter I-4 engine are expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry.

All are paired with six-speed transmissions for up to a 10 percent fuel economy improvement and a host of other industry-first technologies aimed at improving performance while gaining fuel economy.

Next-generation hybrid system

Ford's next-generation hybrid propulsion system builds upon the proven success of the Escape and Mariner hybrids, delivering class-leading fuel economy for the all-new 2010 Ford Fusion and Mercury Milan hybrids that debut later this year.

With the new arrivals, Ford will be the producer of the most fuel-efficient mid-size sedans and SUVs in America -- and the Fusion Hybrid is expected to perform at least 5 mpg better on the highway than the Toyota Camry hybrid.

The overall system upgrade allows the Ford Fusion and Mercury Milan hybrids to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, about twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.

"With the new Ford Fusion and Mercury Milan hybrids, we are now able to offer even better range of travel on battery power at a greater speed, thanks to a more efficient, seamless transition between the battery-powered motor and gasoline-driven engine," Kuzak said. "These new hybrids will exceed expectations on all fronts -- fuel efficiency, comfort, convenience and overall drivability."

With the addition of the two new hybrid sedans, Ford will be the largest domestic producer of hybrid vehicles in North America. All Ford Fusion and Mercury Milan models will be built at Ford's Hermosillo (Mexico) Stamping and Assembly Plant.

SmartGauge with EcoGuide

Ford's SmartGauge with EcoGuide, an innovative new instrument cluster, provides real-time information to help drivers maximum fuel efficiency.

Ford collaborated with IDEO and Smart Design, two world leaders in helping consumers connect with technology, to develop the instrument cluster. Job One was properly integrating the driver with the cluster's science and technology.

The driver is immediately engaged by the SmartGauge liquid crystal display (LCD) screens, on either side of the center-mounted analog speedometer, with a special greeting that combines illumination and graphics.

EcoGuide then uses a multi-layered approach to coach the driver to maximum fuel efficiency. A tutorial mode is built into the display and helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower.

For instance, drivers can choose one of four data screens to choose the information level displayed during their drives. They are:

Inform: Fuel level and battery charge status
Enlighten: Adds electric vehicle mode indicator and tachometer
Engage: Adds engine output power and battery output power
Empower: Adds power to wheels, engine pull-up threshold and accessory
power consumption

All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, what gear the car is in and trip data, including trip fuel economy, time-elapsed fuel economy and miles to empty.

Ford has officially released a photo of the 2010 Ford Fusion, as well as a slew of details about the new Gillette-bladed mid-size. The new Fusion will be getting a new Duratec 2.5-liter I-4 that will produce 175 HP, a revised version of the 3.0-liter V6 with 19 more horses and a Fusion Sport model (pictured above) with a 3.5-liter V6 that's good for 263 HP. All engines will be mated to a new six-speed automatic transmission that will help the new Fusion achieve higher mileage. As we learned earlier today, there will also be the super green 2010 Ford Fusion with the new SmartGauge LCD instrument panel. Click here for a hi-res photo of the super Dave 2010 Fusion. Full press release below the jump.

2010 FORD FUSION PACKS A FUEL-EFFICIENT PUNCH WITH NEW GAS ENGINE, SIX-SPEED TRANSMISSION LINEUP

DEARBORN, Mich., Oct. 29, 2008 – A choice lineup of gas-powered engines will deliver even more horsepower and better fuel economy in the 2010 Ford Fusion and Mercury Milan mid-size sedans, which already stand out for their strong reliability and driving dynamics.

For 2009, the 2010 model year Fusion and Milan will offer Ford’s all-new Duratec 2.5-liter I-4, producing 175 horsepower; an enhanced 3.0-liter V-6 with 19 more horsepower than its predecessor; and a 3.5-liter V-6 that pumps out 263 horsepower on the Fusion Sport model.

Fusion models equipped with the 2.5-liter I-4 engine are expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry.

All are paired with six-speed transmissions for up to a 10 percent fuel economy improvement and a host of other industry-first technologies aimed at improving performance while gaining fuel economy.

“Customers want it all – exhilarating performance, continuing fuel economy improvements and low emissions – all for a price that offers great value,” said Barb Samardzich, vice president, Powertrain Product Development. “Ford intends to deliver on every expectation as we migrate advanced technologies from shelf to showroom.”

Recent internal research shows that fuel economy continues to top customers’ purchase-consideration lists, with 38 percent of new-vehicle intenders citing that they would be willing to sacrifice performance for better fuel economy.

Ford’s powertrain strategy is built on a no-compromise proposition, using affordable engine, transmission and vehicle system technologies in large volumes so millions of customers can enjoy the best of both worlds – class-leading fuel economy and high-quality driving performance.

The all-new 2010 Fusion and Milan are the latest vehicles in the Ford lineup to benefit from the company’s push to improve the commonality of its powertrain products globally. Ford’s strategy is to create a smaller number of flexible engine and transmission architectures, resulting in more consistent quality for customers and manufacturing cost efficiencies for the company.

Ford already has invested millions of dollars to develop advanced powertrain technologies and convert engine plants to flexibly produce high-technology smaller-displacement engines. These investments are helping Ford make good on commitments to upgrade or replace nearly all of its North American engines by the end of 2010; power one of every five products in North America with its fuel-conscious-yet-great-performing 3.5-liter V-6; and offer fuel-efficient six-speed transmissions on 98 percent of its North American lineup by the end of 2012.

An array of 2009 products already is the best or among the best for fuel economy in their respective segments, including the Ford Flex (best highway at 24 mpg), the Ford Focus (unsurpassed for best highway at 35 mpg) and the Ford Escape (best-in-class for the small SUV segment with 28 highway/20 city mpg).

The 2010 Fusion and Milan are expected to deliver similar fuel economy achievements in the mid-size car segment, helping build upon a stellar quality reputation that includes Best Buy recommendations from several top consumer publications.

The 2.5-liter I-4

First launched on the fuel-economy segment leader 2009 Ford Escape, Ford’s all-new Duratec 2.5-liter I-4 gives the 2010 Fusion 175 horsepower and 172 lb.-ft. of torque, 14 more horsepower and 16 more lb.-ft. of torque than the preceding year’s 2.3-liter engine.

The 2.5-liter uses intake variable cam timing (iVCT) technology to optimize valve timing, creating a broad torque curve that helps deliver increased power along with improved efficiency.

The powertrain also incorporates electronic throttle control (ETC), dual-mode crankshaft damping, new intake and exhaust manifolds, and a new underbody-only catalyst, which refine performance and contribute to greater fuel efficiency.

The 3.0-liter V-6

The improved 3.0-liter V-6 available on the 2010 Fusion delivers 19 more horsepower and 23 more lb.-ft. of torque for a total of 240 horsepower and 228 lb.-ft. of torque.

The 3.0-liter features a new air induction system and ETC as well as an industry-first Cam Torque Actuated (CTA) iVCT technology that uses available camshaft torsional energy rather than pressurized oil to phase the camshafts. This allows for a smaller displacement oil pump versus traditional hydraulic VCT systems for improved fuel economy.

“With this technology, we are taking energy that is in your engine today – energy that was previously wasted – and using it to make an engine more efficient,” said Steve Wilkie, supervisor of Cam Drive/VCT Design. “The cam torque actuated technology is a significant player in the 3.0-liter’s ability to provide customers fuel economy and performance.”

This innovative method uses torsional energy to move the camshafts similar to the way a hydraulic ratchet works. The system takes oil from one side of the phaser and channels it to the other side, rather than draining one side and filling the other as with a traditional hydraulic system. This allows the CTA system to work more efficiently at all engine speeds and it requires a smaller oil pump, which equates to lower parasitic energy loss.

CTA reduces oil pump flow requirements by approximately 25 percent, producing a fuel economy benefit up to 0.4 percent. In addition, the CTA-based system responds more quickly than a traditional hydraulic oil actuated VCT system, improving tip-in performance feel and contributing to horsepower gains.

The 3.0-liter is also flex-fuel capable and can run on E85, helping Ford deliver on a pledge made to double annual production of vehicles capable of running on renewable fuels by 2010.

The 3.5-liter V-6

The award-winning Duratec 3.5-liter V-6 joins the Fusion lineup for 2010, powering the Sport model with a beefy 263 horsepower and 249 lb.-ft. of torque.

The 3.5-liter uses a compact, lightweight dual-overhead cam valvetrain for peak power and smooth operation at high RPMs. This engine also incorporates intake variable cam timing to optimize valve timing for a smooth idle and an impressive broad torque curve with good power. A high 10.3:1 compression ratio and aluminum cylinder heads designed for high airflow and optimized combustion help complete the package, supporting the engine’s ability to deliver great performance and fuel economy, along with low emissions.

The Six-Speed Trans

The new pairing of Fusion’s engines with the 6F35-Mid automatic transmission further drives the mid-size sedan’s competitive advantage, especially when compared to the outgoing five-speed gearbox that was offered with Fusion’s I-4 models. A five-speed is still the gearbox-of-choice for the 2.0-liter varieties offered on segment contenders Toyota Camry and Honda Accord.

When the six-speed is paired with the 2.5-liter engine, for example, the Fusion powerpack delivers a 10 percent improvement in fuel efficiency along with increased power. The 3.0-liter configurations gain a 4- to 6-percent efficiency.

The Ford transmission team made several specific modifications to the 6F35-Mid to optimize its performance for Fusion, including using unique final drive ratios for the 2.5-liter and 3.0-liter, developing an improved converter lock-up for lower operating temperatures and efficiency, recalibrating the converter clutch to accommodate a fuel-saving aggressive deceleration fuel shut-off system as well as other tweaks to diminish parasitic losses.

A SelectShift function on the 3.0-liter applications was also added to give customers the option of a fun-to-shift manual experience.

Other Fuel Savers

The Fusion gas powerpacks incorporate other advanced fuel-saving and performance technologies, including:

* Electric Power Steering (EPS). The 2010 Fusion has a rack- or belt-driven EPS system. Available on the 2.5-liter and 3.0-liter engines, energy consumption of an EPS system is typically less than 7 percent of a conventional hydraulic rack and pinion power steering system, contributing to less fuel consumption. Ford has committed to fit up to 90 percent of its Ford, Lincoln and Mercury products with EPS by 2012 and first introduced a column-based EPS system on the 2008 Ford Escape and Mercury Mariner.
* Adaptive Spark Ignition. Included on the V-6 configurations, this system can sense what type of fuel is being injected into the motor and communicates the information to the powertrain control module (PCM), which adjusts the spark accordingly. The ignition system features two knock sensors rather than one to further improve performance. These two sensors detect the presence of uncontrolled burning in the chambers more accurately, so the control module can retard engine timing as needed to eliminate the potential for engine knock and pinging.
* Aggressive Deceleration Fuel Shut-off. The 3.0-liter V-6 also regulates its gas consumption by using aggressive deceleration fuel shut-off for an efficiency improvement of approximately 1 percent. When the driver releases the accelerator pedal to slow down, the system temporarily turns off the fuel. The flow of fuel seamlessly resumes when the vehicle reaches a low speed or when the driver accelerates again. The system uses the transmission to keep the engine running at a low, more efficient operating point whenever possible. This system will be added to the 2.5-liter lineup later in the 2010 model year.

Ford is asking dealers to help the company prepare for at least six new small cars headed to the U.S. within the next three years. FoMoCo is hoping that the small cars attract a new type of customer, preferably fuel-economy conscious customers.

Jim Farley, Ford’s vice president of marketing and communications, said that he has started a “young dealership” subcommittee of 20 Ford dealers to help it study the current operations of dealerships. The purpose of the group will be to recommend new ways to improve and help Ford dealers move more compact models out of the showroom.
The six new models coming to the U.S. will come straight from Europe. We already know that the Euro-Focus and Fiesta will be coming by 2010. According to Farley, the list also includes 5-door and convertible versions of the Focus, the C-Max and Kuga crossover.
Hey Farley - how about the Ford Ka?