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National Post: : More work friendly; Radical diesel engine: Ford's 2011 Super Duty 
Monday, November 30, 2009, 11:26 AM - product
Posted by Administrator
Page: DT8 Section: Driving
Byline: Howard J. Elmer
Preview: 2011 Ford Super Duty
Dateline: Regina, Sask.



The Canadian Western Agribition is a quarter of a million square feet of machinery, livestock and the newest technology in agriculture. This year, it's also the setting for the roll-out of the 2011 Ford Super Duty.

It was here amid a sea of cowboy hats and John Deere caps that Ford execs showed off the third generation of this heavy-duty specialized truck line, first introduced in 1999. While these trucks are a standard tool in farmer and rancher stables, back then Ford had simply wanted to create a real alternative between its F-Series half-tons and its larger work trucks. But there is another reason Ford is here; in the past 10 years, the recreational hauling market has also grown to a niche that accounts for as much as 30% of total Super Duty sales. And, as farmers will tell you, they are the ones driving those numbers. Here, trucks do duty on the Prairies all summer, while, in the winter, you'll see Saskatchewan licences towing fifth-wheel RV trailers in Arizona, California and Texas. In fact, it's this group (and the ever-increasing size of their recreational trailers) that Ford says influenced its decision to build the F-450 pickup (that tows more than 11,100 kilograms) in 2008.
But, for 2011, the Super Duty changes not only its tin but will also come to market next spring with two entirely new engines. Is it a plan, coincidence or stroke of luck? Whatever caused this event makes this third generation of Super Duty trucks that much more important in the continuing lineage of this brand.
First, and probably most importantly, is the debut of the all-new 6.7-litre V8 Power Stroke turbodiesels. With this one, Ford enters an era of all-new diesel engine design; some might even call it radical design.
For example, the exhaust manifolds reside in the valley of the V8 engine rather than outboard, while the intake is outboard where the exhaust normally is. Also, the cylinder heads are flipped around in comparison with previous V8 layouts. Why? Ford says this unique layout -- an automotive industry first -- has several advantages. First, the exhaust system volume is reduced, meaning air can be fed to the single turbocharger quicker for faster spool-up and reduced lag, resulting in improved throttle response. This single turbocharger is centre-mounted on a pedestal in the back of the valley, reducing vibration and noise. But this isn't a regular turbocharger, either; its dual-sided compressor wheel is faster, building the volume of air boost needed for maximum power.

Ford is claiming the new 6.7L diesel will have class-leading fuel economy; but, for the moment, fuel consumption numbers are not yet available. Horsepower and torque numbers have not been released yet either, though it follows they should exceed the 350 horsepower and 650 pound-feet of torque of the outgoing engine. On a green note, the 6.7L diesel will also be compatible with B20 fuel, meaning it can run on mixtures of up to 20% biodiesel and 80% petroleum diesel fuel.
The new standard engine (on any of the Super Duty line) will be a gasoline V8 -- the 6.2L. This motor also promises more power yet with better fuel economy. (Again, we have to take Ford's word for it, as no performance numbers are available yet.) The engine is E85/flex fuel capable, meaning it can run on regular, partial or up to 85% ethanol mixed gasoline.
As for getting the power to the wheels, a new 6R140 heavy-duty Torq-Shift six-speed automatic has been designed to handle the increased torque produced by the new diesel engine and the higher rpm of the new gasoline engine. The transmission will also come with Ford's SelectShift feature, which lets the driver shift manually.
For even greater trailer control, the 2011 Ford Super Duty harnesses the power of the Power Stroke diesel, which increases engine exhaust back pressure to help slow down the vehicle and trailer. There's no button to push; the diesel powertrain calibration automatically increases the engine exhaust back pressure, making it seamless to the driver.
Another feature of this transmission is an optional Live Drive Power Take Off (PTO) for diesel-equipped trucks.
It's been a decade of more since the truck industry as a whole recognized the need to make truck cabs more work friendly. Features that let fleet buyers and contractors run their businesses out of their trucks have been increasing across the board, so Ford is just adding to good systems already in place.
At the centre of Ford's offering is a new 4.2-inch LCD screen and a five-way button on the steering wheel that lets customers navigate through menu options that cover everything from fuel economy to towing convenience; an off-road message centre is added as well.
The first drive of the new Super Duty F-Series will be held in March with availability of trucks soon after. Price and engine performance stats will be available closer to the release date of the trucks.

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LA Preview: 2011 Ford Mustang V6 makes 305 HP, gets 30 MPG USA Gallon 
Sunday, November 29, 2009, 11:23 PM - product
Posted by Administrator
by Chris Paukert on Nov 30th, 2009 at 12:01AM



2011 Ford Mustang V6
It would be reasonable to expect that Ford might pass over the Mustang and instead devote more attention to its other models since it's fresh off a comprehensive revamp for the 2010 model year. However, that's not what is shaping up in the House That Henry Built.


For 2011, the Blue Oval is introducing a new 3.7-liter V6 Mustang that should give it the firepower and refinement needed to take on Chevrolet's six-cylinder Camaro and Hyundai's upstart Genesis Coupe. But it isn't just the spanking all-aluminum powerplant and its 305 horsepower and 280 foot-pounds of torque that's making the scene for the forthcoming model year. In addition to the Cleveland-sourced mill, there are a pair of fresh gearboxes, a new V6 performance package, and a host of nip/tucks to the interior and elsewhere.

Now, we could grouse on behalf of 2010 MY 'Stang owners everywhere that these upgrades weren't part of last year's mid-life updo, but instead, we'll just be happy that these advancements are arriving at all.

Despite being smaller than the outgoing 4.0-liter V6, the dual-overhead cam 3.7-liter's horsepower and torque ratings represent massive improvements over the 2010 model (305 HP dismisses 210 HP and 280 lb-ft. plays 240 torques). In fact, that's more horsepower than the 4.6-liter V8 Mustang made just a few years ago. While the 305-horse figure only allows the Mustang to pip the crosstown Camaro by a single all-important stallion in the pony car bragging wars, Ford says the powertrain will be good for 30 miles-per-gallon on the highway when paired with its new six-speed automatic, also one notch better than the Chevy.

Click through to the jump to read more details and check out Ford's suite of press releases.

[Source: Ford]

That impressive fuel economy figure isn't just the result of the new engine – a suite of new pieces have been developed in order to maximize performance, including a revised air intake, a pair of new six-speed transmissions (both automatic and manual), electric power steering, and even some aerodynamic tidying, including a revised front fascia, deeper front air dam, rear-wheel tire spats, different underbody shields, and a new rear decklid seal.


The Heart Transplant

Despite those incremental improvements, the centerpiece of the 2011 Mustang is obviously the 24-valve Duratec V6, and it includes Twin Independent Variable Camshaft Timing (Ti-VCT) and polished buckets and roller finger followers in the direct-acting mechanical bucket valvetrain, among other features. Ford officials promise that V6 buyers won't miss the roar of the V8's extra cylinders thanks to a retuned air intake and throaty standard dual exhaust. At the sneak-peek event for this new Mustang motor, Autoblog had the chance to hear the new engine fire up and rev – and it indeed sounds sporty and purposeful. To be fair, however, we only heard the powertrain briefly in an enclosed space (a large development garage on Ford's Dearborn campus), so we'll have to wait until it's out in the open and we're behind the wheel to really get a feel for the 3.7's aural character. Other noteworthy features of the drivetrain include a deep-sump aluminum oil pan that enables less-frequent 10,000-mile oil change intervals and a 7,000-RPM redline.



On the transmission front, Ford has fitted a new six-speed 6R60 automatic with hill-start assist that allows for the 30 MPG highway bogey, as well as 19 MPG in the urban cycle (a 25 percent improvement over the 2010's 16 mpg city / 24 mpg highway figures). Prefer to shift for yourself? Expect fuel economy to suffer an iota for your enjoyment, with numbers for the six-speed manual falling to 18/29 (2010 MY: 18/26).

Naturally, with an all-new powertrain and its differing weight properties, Ford's engineers also had to turn their attention to the suspension. To that end, the 2011 V6 gets new damper and spring rates, a different rear lower control arm, and stiffer stabilizer bar bushings.


A More Electrifying Steer?



We always get a bit nervous when vehicles move to electronic power steering. Such systems may improve performance by lowering parasitic drag on the engine, but they rarely do any favors for steering feel. Ford assures us that they've worked hard to build a robust "feedback loop" into the system, but again, we'll have to wait and see for ourselves. In the meantime, we'll remain curious about how effective Ford's so-called Pull-Drift Compensation system is at accounting for road crowns and crosswinds, not to mention the amusingly named Active Nibble Control, which apparently helps to exorcise high-speed vibrations caused by wheel balance issues and warped brake rotors. And about those brakes – they're bigger. 11.5-inches in front and 11.8-inchers out back have been borrowed from the GT's parts bin, and there's also a standard limited-slip differential to help get the V6 model's newfound power to the ground.


The Performance Model

What V6 Mustang are we most eager to drive? The new Performance Package model, which is scheduled to go on sale next August, as it promises to provide increased grip and go. For starters, the Perf Pack borrows the uprated front struts and rear shocks/springs from the V8 GT model, along with its thicker front and rear anti-roll bars and the rear lower control arms from the Shelby GT500. Also included is a 3.31 axle ratio for better acceleration, model-specific 19-inch alloys wrapped in Pirelli summer rubber, more lenient stability control programming with a dedicated sport mode, as well as a strut tower brace and the usual assortment of badges.



How will street spotters identify the new V6 Mustang? If the dual exhaust isn't enough of a tip-off, you'll probably have to check the glass. For 2011, all Mustangs get nifty integrated blind-spot mirrors – and if you peek inside the driver's side window, you might catch a glimpse of the new-look instrument cluster which features a 160 MPH speedo and an 8,000-RPM tach.


How Much – and What's Next?

Ford has yet to release any performance estimates or pricing, but despite the big jump in power and content, we don't expect pricing to increase dramatically. Given that the augmented V6 nearly shades the current 4.6-liter V8's horsepower figure (and the fact that the latter engine is comprehensively outgunned by the Camaro SS' 6.2-liter engine's 426 hp and 420 pound-feet of torque, it's no surprise that a new V8 engine is rumored, and we fully expect to see it before this domestic auto show season is out.

The takeaway from all of this? For those who thought that the rekindled pony car wars reached a fever pitch this year with the advent of the refreshed Mustang, long-awaited Camaro and still-warm Dodge Challenger, well... we ain't seen nothin' yet.



Gallery: 2011 Ford Mustang 3.7-liter V6



PRESS RELEASES:

2011 Ford Mustang V-6 goes high-tech: new 305-Hp engine, six-SPEED transmission expected to Deliver 30 MPG highway

• For 2011, Mustang makes sports coupe news with a new high-performance, all-aluminum Duratec® 3.7-liter DOHC Ti-VCT V-6 that delivers 305 horsepower and an expected best-in-class 30 mpg highway with six-speed automatic transmission – no other vehicle in the industry can beat that combination
• Six-speed transmissions – manual and automatic – combine with newly standard limited-slip differential and revised suspension for road-carving driving dynamics and handling
• New technology and convenience features include: Standard integrated spotter mirrors; message center; MyKey™ programmable vehicle key; and Universal Garage Door Opener

Dearborn, Mich., Nov. 30, 2009 – The 2011 Ford Mustang puts 305 high-performance horses in the hands of V-6 coupe buyers with a new all-aluminum dual-overhead cam (DOHC) engine that delivers a projected 30 mpg on the highway with a six-speed automatic transmission and fun for drivers on nearly every road.

For 2011, Mustang's new 3.7-liter Duratec 24-valve V-6 uses advanced engineering to deliver its power and economy: Twin Independent Variable Camshaft Timing (Ti-VCT) adjusts the valvetrain in microseconds. Aluminum construction means light weight. It's an engine designed to crank out torque down low, rev to 7,000 rpm and deliver the mechanical music sports coupe lovers crave everywhere in between.

"Mustang is completely transformed with this new engine," said Derrick Kuzak, group vice president, Global Product Development. "Everything people love about the car is still there and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports coupes in the world."

New 3.7-liter V-6 engine
With Ti-VCT operating its four valves per cylinder, the new Mustang V-6 powerplant sends significantly more horsepower and torque (305 hp and 280 ft.-lb.) to the rear wheels than its predecessor – despite its smaller displacement. The behind-the-wheel feel is unlike any Mustang ever produced.

"This new V-6 engine really speaks to what Mustang is all about," said Barb Samardzich, Ford vice president of global powertrain engineering. "It produces power everywhere in the rev range and loves to be pushed hard. The Duratec 3.7-liter builds on our promise to use advanced technology to deliver both power and fuel economy."

The high output is due largely to Ti-VCT which allows variable control of valve operation across the rev range. The variable cams operate on a Direct Acting Mechanical Bucket (DAMB) valvetrain using polished buckets and roller finger followers to reduce friction. The end result is as much as a 3 percent improvement in fuel economy and a 10 percent improvement in power output versus traditional engines without these advanced features.

Ti-VCT is complemented by special-tuned composite upper and lower intake manifolds for efficient air delivery and lighter weight. Ignition power is delivered by a high-energy coil-on-plug design, while piston-cooling jets and a lightweight die-cast aluminum cylinder block improve the durability and efficiency of the 3.7-liter V-6 design.

Performance was the mantra for every aspect of engine design. A cold air induction system and dual exhaust give the 3.7 its free-breathing style with a 7,000 rpm redline and near-instantaneous response to throttle inputs.

A die-cast aluminum deep-sump oil pan provides 10,000-mile oil change intervals, saving drivers money on maintenance and resulting in less waste in oil disposal.

Engineers also worked to ensure aggressive, high-performance sounds come from the new engine, from intake to exhaust. Not only does the retuned air intake system minimize losses, it also provides the driver with a satisfying intake rush on hard acceleration. The all-new dual exhaust system is mellow at idle but opens up with a howl at full-tilt, letting Mustang drivers know they're behind the wheel of a world-class sports coupe.

"This car marks a new type of Mustang," said David Pericak, Mustang chief nameplate engineer. "We're using a high-performance quad-cam V-6 with all the bells and whistles in a car that's become legendary for its handling and roadholding; it's really going to get a lot of new sports coupe fans excited about Mustang, some for the first time ever."

Powertrain improvements
Drivers can get the most out of the new V-6 engine's output using either an all-new six-speed manual gearbox or a six-speed automatic transmission. Both come with the flexibility and fuel economy benefits of six forward ratios regardless of whether buyers want to shift for themselves or not.

Drivers who prefer a manual gearbox will enjoy the short throws and direct feel of the shifter along with the relaxed cruising permitted by the extra top gear ratio. Customers choosing the automatic will be pleasantly surprised to find the advanced six-speed 6R60 transmission does not sacrifice fuel economy – or performance – for convenience, delivering an expected 30 mpg highway with crisp, quick shifts that maximize torque and horsepower.

The automatic transmission also features a grade-assist or "hill mode" to improve drivability on hilly terrain. This technical innovation uses vehicle input – acceleration, pedal position, vehicle speed and brake status – to automatically determine the correct gear ratio while on an incline or decline. Hill mode eliminates sixth gear, extends lower gear operation on uphill climbs, and provides additional grade or engine braking for coast downs.

The standard 2.73 rear axle provides an ideal blend of cruising fuel economy and acceleration, aided by the wide ratio spread permitted through the use of six forward speeds in the gearboxes. Performance enthusiasts can select an available 3.31 rear axle ratio for better off-the-line launch characteristics.

Fuel economy improvements
Extra horsepower and refined engine operation will be the most noticeable features to new 2011 Mustang 3.7-liter V-6 buyers while projected class-leading fuel economy, also a standard feature, offers an additional bonus. The numbers speak for themselves:
• 19 mpg city/30 highway with six-speed automatic transmission, up from 16 mpg city/ 24 highway on the 2010 model with automatic – a 25 percent improvement over 2010
• 18 mpg city/29 highway with six-speed manual transmission, up from 18 mpg city/26 highway on the 2010 model with manual

Refinements throughout Mustang's body, powertrain and chassis design contribute to the improved fuel economy numbers. Examples include:
• The new Electric Power Assist Steering (EPAS) system which eliminates the drag of an engine-operated hydraulic power steering pump
• Six-speed transmissions that allow lower cruising revs without sacrificing off-the-line performance
• Aerodynamic improvements such as a new front fascia, tire spats on the rear wheels, modified underbody shields, a taller air dam and an added rear decklid seal
Handling and driving dynamics
With so much additional horsepower standard, the 2011 Mustang received enhancements to its chassis to maintain the outstanding balance and driving behavior Mustang owners expect. Damper tuning and spring rates were revised to provide a smooth highway ride while a new rear lower control arm and stiffened stabilizer bar bushings improve stiffness and handling for better cornering response.

While Mustang's aerodynamic improvements were designed mainly to improve fuel economy, engineers also adjusted the vehicle's front/rear lift balance. The result is a car that tracks more securely and feels more "planted" to the road surface at higher speeds, helping to keep the tires in better contact with the pavement.

The addition of EPAS marks a new era in driving dynamics for Mustang owners. Steering effort at parking lot speeds is reduced, while high-speed and highway feel is improved for more precise steering and handling. Because the belt-driven power steering pump is eliminated, EPAS provides a quieter vehicle with fewer components drawing engine power.

EPAS also enables new technologies that adjust for minor driving annoyances. Pull-Drift Compensation adjusts the steering to correct for crosswinds and minor road crowning, while Active Nibble Control helps eliminate the "shimmy" felt at high speeds when a wheel is out of balance or a brake rotor is warped. Both conditions are alleviated by EPAS independent of driver input, helping ensure Mustang delivers a smooth, comfortable driving experience in all conditions.

Mustang buyers choosing the new V-6 will also get a standard limited-slip differential that provides better handling and more sure-footed grip in poor weather conditions by directing engine torque to the rear wheel with the most traction. When the time comes to slow things down, the 2011 Mustang is also equipped with larger four-wheel ABS disc brakes, with 11.5 inch front and 11.8 inch rear rotors.

Refinements complement advanced features
To reinforce the sporty nature of the 2011 Mustang, all V-6 models will come standard with new instrument cluster graphics, including a speedometer that reads up to 160 mph and a tachometer that reads to 8,000 rpm, reflecting the free-revving style of the new engine.

Additional lightweight soundproofing measures help filter unpleasant, high-frequency noises while tuned intake and dual exhaust add the sounds Mustang buyers relish.

Occupants also benefit from new door seals and a rear wheel arch liner that reduce road noise for a quieter, more enjoyable drive, all with minimal weight gain compared to the 2010 model.

Enthusiasts who want a premium performance-oriented Mustang V-6 can opt for the new Performance Package, which will be available August 2010. Designed for driving enthusiasts, the Mustang V-6 Performance Package comprises:
• A 3.31 rear axle ratio for quicker off-the-line acceleration
• Firmer Mustang GT suspension
• 19-inch wheels
• Summer performance tires for improved grip
• A strut tower brace for increased chassis rigidity
• Unique electronic stability control calibration with sport mode for performance driving

For 2011, Mustang also ups the ante on technology and convenience features, including a standard driver's message center in the instrument cluster and integrated blind-spot mirrors in the side-view mirror housings.

Ford's MyKey™ system, designed to encourage safer teen driving and safety belt use, also is newly available on Mustang. MyKey allows owners to program the vehicle key using the driver's message center to incorporate features such as limited top vehicle speed and audio volume, a traction control system that cannot be deactivated, a persistent Belt-Minder® safety belt reminder and various speed alert chimes.

Top safety marks expected
Mustang's technological advances are also incorporated in the structure of the vehicle to improve safety. The 2010 Mustang coupe earned the U.S. government's top five-star crash-test rating, a designation the 2011 model is expected to achieve.

The Mustang's considerable body stiffness contributes to the coupe and convertible's driving performance and has a parallel benefit in accident protection. While the coupe's body structure is approximately 31 percent stiffer than the previous Mustang platform, the convertible's is more than twice as stiff – creating a structure that helps protect the cabin from deformation and intrusion in an impact.

Mustang also uses high-strength steel in its body structure and ultra-high-strength steel in the door intrusion beams for additional side-impact protection.

The front structure's crush zones are computer-designed to absorb energy in a controlled manner and help dissipate it before it can reach the passenger compartment. Ford engineers have run thousands of design iterations of the Mustang's front rails to arrive at an octagonal shape that helps spread crash forces evenly to aid in protecting occupants.

State-of-the-art technology adds to the convenience and safety of the 2011 Mustang, from the availability of the latest version of Ford SYNC®, with applications such as Traffic, Directions and Information, 911 Assist™ and Vehicle Health Report, to standard AdvanceTrac® Electronic Stability Control, which complements the all-speed traction control and standard Anti-lock Braking System (ABS).

Additional standard safety equipment includes the Personal Safety System™ which features dual-stage driver and front passenger air bags, safety belt pretensioners and Belt-Minder.

The 2011 Mustang will be built at the Auto Alliance International Plant in Flat Rock, Mich. The new 3.7-liter V-6 will be built at Ford's recently retooled Cleveland Engine Plant No. 1.

# # #

Twin Independent Variable Camshaft Timing (Ti-VCT) Helps make 2011 Ford Mustang v-6 a true thoroughbred

• Ti-VCT technology key to Mustang's new 3.7-liter V-6 engine's flexibility, delivering 305 horsepower and a projected 30 mpg highway with six-speed automatic transmission – no other vehicle in the industry can beat that combination
• Variable camshaft timing uses oil pressure to adjust valve opening and closing events, providing improved off-the-line acceleration over non-VCT equipped engines
• Variable valve overlap from Ti-VCT provides better fuel economy and emissions, along with optimized cold-start operation vs. conventional engines



Dearborn, Mich., Nov. 30, 2009 – The heart of every Mustang is its engine, and beneath the hood of the new 2011 Ford Mustang V-6 beats a technological tour de force. Displacing 3.7 liters, the dual-overhead-camshaft (DOHC) 24-valve V-6 uses Ford's Twin Independent Variable Camshaft Timing (Ti-VCT) to produce 305 horsepower and 280 ft.-lb. of torque and is projected to deliver up to 30 mpg highway – a combination unbeaten by any other vehicle in the industry.

Customer benefits of Ti-VCT include extremely precise variable control of "valve overlap," or the window of time in which both the intake and exhaust valves in the engine are open simultaneously.

"This overlap control via Ti-VCT helps us eliminate compromises in the induction and exhaust systems," said Jim Mazuchowski, Ford manager of V-6 powertrain operations. "Drivers are going to notice improved low-speed torque and increased fuel economy and peak horsepower. Plus, there are benefits they won't notice, too, such as reduced emissions overall, especially at part-throttle."

The flexibility allowed by Ti-VCT means Mustang V-6 customers will experience:
• Better off-the-line launch feel, with plenty of the low-end "grunt" for which Mustang is famous. Ti-VCT can deliver up to a 5 percent improvement in low-end torque and a 7 percent improvement in peak power versus non-Ti-VCT-equipped engines.
• Improved fuel economy at all engine speeds resulting in projected 19 mpg city/30 highway with six-speed automatic transmission; 18 mpg city/29 highway with six-speed manual transmission. Ti-VCT alone can account for up to a 4.5 percent fuel economy improvement over non-VCT-equipped engines.
• Lower emissions, with better control of NOx and HC throughout the range of engine operating speeds, reducing atmospheric pollution.

How the technology works
As a DOHC design, the 3.7-liter V-6 uses two camshafts per cylinder bank – one to open the intake valves and one to open the exhaust valves. Traditionally, camshafts only have been able to open the valves at a fixed point defined during engine design and manufacturing. But with modern variable cam timing systems, the camshafts can be rotated slightly relative to their initial position, allowing the cam timing to be "advanced" or "retarded."

Ti-VCT takes this technology and applies it to both the intake and exhaust camshafts of its DOHC design, using electronic solenoid valves to direct high-pressure oil to control vanes in each of the camshaft sprocket housings. By using one valve per camshaft, controlled by the Electronic Control Module (ECM), each intake and exhaust cam can be advanced or retarded independently of the other as engine operating conditions change, providing an exceptional degree of valve timing control.

The new 3.7-liter engine for the 2011 Mustang V-6 will be built at Ford's recently retooled Cleveland Engine Plant No. 1.

# # #


2011 Ford Mustang V-6 performance package boosts handling, braking; CAR NOW ROAD-COURSE READY

• All-new 2011 Mustang V-6 joins the ranks of performance-tuned Mustang offerings worldwide; available Performance Package combines lightweight 305-horsepower all-aluminum V-6, a 3:31 performance rear axle and Mustang GT-based suspension and braking components
• Unique 19-inch wheels and Pirelli performance tires provide superb grip and aggressive appearance
• Electronic stability control calibration features Sport mode for high-performance driving and track-oriented events

Dearborn, Mich., Nov. 30, 2009 – Around the globe, Ford's performance-tuned cars are known to provide an uncompromised driving experience in a remarkably civilized package. Growing from that tradition, the new 2011 Ford Mustang V-6 will offer an optional factory-installed Performance Package that combines high-tech horsepower and a taut suspension in a package that will appeal to track-day fans and sports car aficionados alike.

Powered by the same 305-horsepower all-aluminum Ti-VCT V-6 as the new 2011 Mustang, the Performance Package takes advantage of the new engine's lightweight and high-revving nature to deliver a nimble performance car equally at home on a road course or a road trip.

"The new Performance Package delivers on fast, fun and affordable, combining the all-new 2011 V-6 with Mustang GT prowess," said Dave Pericak, Mustang chief nameplate engineer. "It's a true sports car for the new generation and a smart choice for the environmentally-conscious enthusiast. It is a perfect marriage of power, performance and value."

Borrowing from the Mustang GT, the Performance Package includes numerous suspension, braking and body stiffening upgrades to deliver unparalleled handling performance. That road-holding is helped by a near-equal front/rear weight distribution, providing exceptional transient response along with the car's slimmed-down curb weight of less than 3,500 pounds.

2011 Mustang Performance Package upgrades include:

• A 3.31 rear axle ratio for quicker off-the-line acceleration
• Mustang GT coupe front and rear stabilizer bars
• Mustang GT front struts and rear shocks/springs
• Shelby GT500 rear lower control arm
• Unique 19-inch wheels
• Pirelli performance tires for improved grip
• Mustang GT front and rear brake calipers with Performance Friction pads
• A strut tower brace for increased body rigidity
• Unique electronic stability control calibration with Sport mode for performance driving
• Unique badging

The 2011 Mustang V-6 Performance Package will be available beginning late next summer, built at the Auto Alliance International Plant in Flat Rock, Mich. The new 3.7-liter V-6 will be built at Ford's retooled Cleveland Engine Plant No. 1.


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USA ARTICLE: 2010 Ford Fusion Boasts Modern Design, Dynamics 
Sunday, November 29, 2009, 09:15 AM - product
Posted by Administrator



By Anne Proffit
Long Beach Gazette Auto Writer
Published: Friday, November 27, 2009 2:41 PM PST

I’m giving thanks this month to Ford Motor Co, for producing the 2010 Ford Fusion hybrid front-wheel-drive four-door sedan.

Ford’s Fusion sedan in both gasoline and hybrid form is an exceptionally modern vehicle with excellent driving dynamics. Plus, the hybrid has frugality any mid-size sedan buyer will cherish.

The mileage for this car, which weighs in at a hefty 3,720 pounds (the standard inline four-cylinder equipped Ford Fusion sedan in high-level trim carries 3,342 pounds), is exemplary in practice as well as theory of government ratings — how does 41 mpg in town and 36 mpg highway sound to you?

During my time in the Fusion hybrid with over the road, in (massive) traffic and around town driving, the lowest figures I noted was 35.2 mpg on my initial journey home from the airport and the highest was 40.6 mpg, the latter in traffic, where the Ford Fusion hybrid really shines. The Fusion hybrid uses regular fuel in the 17.5-gallon tank, accessed through Ford’s ingenious capless filler.

The mechanical propellants under the hood include an inline 2.5-liter four-cylinder Atkinson cycle engine with a permanent magnet AC synchronous electric motor that reacts in concert with a 275-volt NiMH battery pack, rated at 191 horsepower net with 136 ft-lbs of torque. The package sounds complicated but in theory works harmoniously. Ford fits an e-CVT transmission that gives continuously variable shifting but does so, as well, in appropriate fashion. Call it synchronicity.

Suspension is via front independent short-and-long arm and independent multi-link twist blade at the rear, with stabilizer bars and hydraulic gas-pressured dampers. This is a lithe suspension, direct and compliant — and is assisted by power front and rear ABS antilock brakes. Traction control is standard, combined with electronic stability control and Fusion has Ford’s somewhat numb electric power-assisted steering.

The 2010 Ford Fusion hybrid gets up to speed fairly readily and by then backing off mileage improves and the battery stays happily full. The e-CVT aids smooth transitions from the internal combustion engine to battery/motor-driven power in the Fusion hybrid. The Atkinson engine — also used by Mazda and Lexus — is a fine solution.

Ford helps drivers become acclimated to the hybrid driving experience with its lovely info center cum dashboard. Bathed in a green and blue glow, this info center encompasses the usual items — speedometer/odometers, fuel and temperature gauges. The gauges remind drivers to operate in a more efficient manner by giving information readily. The real joy of this vehicle lies on the right side of the screen, as it develops virtual plant life the more efficiently one drives. It’s a fun challenge to watch the greenery increase on the screen.

One of the few drawbacks of this vehicle is rear seat space. Because the battery pack takes up some trunk room (the hybrid has 11.8 cubic feet to the standard Fusion’s 16.5 cubes), it also intrudes a bit into the back seat, so that three passengers in the rear will feel a bit cozier than in the standard Ford Fusion.

The 2010 Ford Fusion hybrid in Atlantis green metallic adds to the ecological theme; there are charcoal black leather seats that complement the exterior harmoniously. This Fusion doesn’t skimp on the luxury items, either, as standard equipment includes auto headlamps, keyless entry, one-touch driver’s window, 8-way power driver’s seat, fog lamps, satellite-capable audio with MP3 and audio input jack, dual zone climate control and tilt-telescope steering wheel with audio/cruise controls.

There is a single option (Rapid Spec 502A) that includes a wide variety of useful items. Ford fits the “Blind Spot Information System” in both outside mirrors with cross traffic alert; rear view camera in the screen of the included voice-actuated navigation system with internal hard disk drive and one-touch power tilt-slide moonroof that is not at all noisy when open at speed.

This package also includes heated seating for the front leather bucket chairs, a magical 390-watt Sony sound system with single disc DVD/CD/MP3 player, DVD video capability, 12 speakers and 10 GB music jukebox with the Sirius satellite service that has real time traffic data and coast-to-coast weather info with fuel price alerts. The latter item features six months pre-paid subscription.


In practical testing, I’ve found very little if any stutter when the Fusion hybrid switches from hybrid to fuel power. And it can ride in all-electric mode in daily stop-and-go traffic — up to around 46-47 mph, far higher than any of its competitors. The chassis is extremely well sorted, giving Ford’s hybrid a more sporting feel than its competition, but nothing like the V6 gas-powered Fusion Sport.

The Ford Fusion rides on Michelin P225/50R tires with 15-spoike 17-inch alloys. While this tire is an “energy” model, Fusion’s good cornering capabilities go hand-in-hand with the tire’s low rolling road resistance. For passive safety, head curtains supplement front and side air bags; a tire pressure monitoring system is standard.

The plastics used in this car look extremely durable and the interior is, essentially, an inviting place to be. The navigation screen is low enough on the center stack to be readily visible (beneath central vents) and all controls are simple to access for it, climate control and audio. The screen splits to show map and audio information.

Seats are very comfortable and supportive. The remote for the trunk lies by the lights and rheostat to the left of the steering wheel; there is a 12-volt plug at the base of the center stack. The bi-level center storage area/armrest has a second 12-volt plug, along with MP3 and audio jacks. One idiosyncrasy that makes me smile is the rear view mirror, which tends to squish oncoming objects, making them look thinner than they are. I might want to stand in perpetuity behind this Fusion hybrid.

Rear seat passengers don’t have cupholders in the doors as do front occupants, but there are pull-down cupholders and plug-ins at the rear of the center armrest, along with pockets in seatbacks.

The bold horizontal triple-beam front grille gives the 2010 Ford Fusion hybrid an aggressive stance, together with the sedan’s slightly exaggerated fenders, large air opening and inset fog lamps.

The rear features a tall deck, large lights, double pipes and the “hybrid” insignia, also attached to front fenders. I like the fact that Ford doesn’t let the Fusion hybrid scream about its green-ness.

Of all the hybrid vehicles I’ve driven over the past few years — and there have been quite a few — none seems to have the harmony of the 2010 Ford Fusion hybrid. It almost feels like it’s not a hybrid at all. Well built with solid construction, the 2010 Ford Fusion hybrid tops a hybrid sedan buyer’s shopping list.



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Geiger continues excessive use of bright paint, boost with 790-horsepower Ford GT 
Saturday, November 28, 2009, 09:26 AM - Misc
Posted by Administrator
Geiger continues excessive use of bright paint, boost with 790-horsepower Ford GT
by Drew Phillips on Nov 27th 2009 at 7:58PM



Geiger Ford GT HP790

Geiger, the German tuner with a fascination with American performance cars, generally produces modified vehicles in not-so-subtle and "look at me!" variations. This Ford GT encompasses both varietys, with plenty of performance upgrades to boot. Geiger has previously modified the Blue Oval's retro supercar and ended up with impressive results - 701 horsepower, 617 lb-ft torque, and 0-60 mph in 3.5 seconds.

This latest version takes it one step further, and the 5.4-liter V8 now produces 790 horsepower and 637 lb-ft torque thanks to a larger 4.0-liter supercharger that replaces the stock 2.3-liter unit as well as a larger throttle body and a new air filter. Geiger claims the same 0-100 km/h time of 3.5 seconds, probably limited by traction, but top speed has been stretched to 223 mph. Hit the jump for more details on this lime green beast and browse through the high-res image gallery below.



PRESS RELEASE:

Red is supposed to be the standard colour of warning. US car specialists GeigerCars.de from Munich have turned this established wisdom on its head, presenting their hottest shot with eye-catching bright green paintwork. .

Karl Geiger's latest creation lives up to its name: the super sports car's 5.4 litre V8 engine can reach a terrific 790 horsepower, an impressive 240 HP more than its series equivalent. The source of this explosion of power? Above all the replacement of the series-produced 2.3 litre with a more powerful 4.0 litre compressor which blasts the combustion chamber at over 1.25 bars. Larger throttle valves and a sports filter were also installed to supply the eight cylinders with even more fresh air. The engine and gear cooling systems had of course also to be adjusted to the new design as well as engine electrics.

Geiger HP 790 shoots to 100km/h in just 3.6 seconds, breaks the 200km/h mark 6 seconds later and reaches 300 kilometres an hour in only 22.8 seconds - all this to bloodcurdling roars from the two 110-millimetre sports exhaust tail pipes - an in house development. Thrust and air resistance don't balance until you hit 360km/h. The supercharged V8 reaches maximum power at 6320 rpm and its maximum torque - 863 Newton metres - at just 4600 revolutions.

No question that a ride like this is not for the beginner, but experienced drivers will find the specially developed coilover suspension a great asset. Its hydraulic shock absorbers have adjustable pressure and rebound damping which can be set to suit drivers' needs and preferences - and of course the terrain.

Low and wide: the classic Ford sports car proportions are taken even further with 60-millimetere lowering. The wheel housing can't high superb matt black alloy wheels outlined in the car colour, mounted in 9x20 inches at the front and an impressive 11x21 at the rear. 245/35R20 Dunlop SP Sport Maxx tyres on the front axle ensure precise transmission of wheel commands whilst the drive axle 325/30R21 tyres constantly fight for grip and traction - if only so they don't disappear in a cloud of blue smoke.

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FORD FOCUS RS IS SCOTS' FAVOURITE 
Thursday, November 26, 2009, 06:14 AM - product, Technology
Posted by Administrator
.BRENTWOOD, Essex, 26 November, 2009-- Ford Focus RS has won the "sporting" category at the 12th annual Association of Scottish Motoring Writers (ASMW) Awards in St Andrew's, Scotland.



A jury of 17 Scottish automotive journalists chose the Ford Focus RS against a short list of eight contenders that included the Audi R8 V10, Nissan 370Z, and Volkswagen Golf GTi.

President of the ASMW, Bill Caven, presented the award and commented: "Ford has a great history with the Scottish Car of the Year awards and once again is a winner with their Focus RS. Its combination of power, poise and affordability makes it a worthy class winner."

He added: "The Ford Focus was the winner at the inaugural awards in 1998 and Ford has had winners almost every year, proving that Ford cars deliver what the Scottish market demands."

On receiving the award, Ian Slater, Vice-President Communications and Public Affairs for Ford of Europe, said: "This is great news for the Focus RS and testament to the skill and enthusiasm of our engineers. In such a competitive environment it's great to see performance and value recognised in this way."

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FORD VANS TOP UK RELIABILITY SURVEY 
Thursday, November 26, 2009, 06:08 AM - product
Posted by Administrator

.BRENTWOOD, Essex, 25 November 2009 – Ford has been named as Britain's most reliable van manufacturer in an authoritative survey of more than one million vehicles.
In a double success, the Transit was named the most reliable van for the third year running, with the Transit Connect in third place.
The annual reliability survey is published by Fleet News magazine and polls the UK's leading leasing companies, which together operate over 1,000,000 vehicles.
The leasing and contract hire companies – all running multi marque fleets – rated vehicles according to breakdowns per 100 of each model. This year's survey covered a total of 840,000 cars and 183,000 light commercial vehicles.
Steve Kimber, Ford of Britain commercial vehicle director, said: "Ford models have led the commercial vehicle market for 44 years. Their reliability record is of paramount importance, so I'm delighted by this Ford endorsement from top UK fleets."

Ford's continual investment in its commercial vehicles – much of it at Dunton technical centre in Essex and at Dagenham where most Transit diesel engines are built – ensures they continue to offer leading reliability and cost of ownership.
Stephen Briers, editor of Fleet News said: “This survey is the largest of its kind in the country and is based on feedback from those who really know about the reliability of vehicles – people who run hundreds of thousands of vehicles over many hundreds of thousands of miles.”

Most reliable van manufacturer

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Strategic Vision announces 2009 Total Value Awards 
Tuesday, November 24, 2009, 10:41 PM - General
Posted by Administrator

by Jonathon Ramsey (RSS feed) on Nov 23rd 2009 at 4:58PM

Toyota bumped, VW and Ford lead

The 2009 Total Value Awards have been announced, and what do you know, it's more good news for Ford. First, a primer: the "the Total Value Index™" (TVI) took into account more than 48,000 buyers of 2009 models from September, 2008 to March, 2009. Assumptions made by owners of the car – expected reliability, fuel economy, price, etc – are then weighed against "the variables that make up the ownership experience," and voila, you have the TVI.

In last year's awards, Toyota took the top spot in seven of 23 categories, and three more if you count Lexus. The next best efforts were Honda and Chevrolet, each with three. Ford had none.

This year, Toyota and Lexus didn't win a single category. The Yaris hatch was bumped by the Ford Focus Coupe, the Prius was bumped by the Volkswagen Jetta and Passat sedans. The Toyota Solara convertible was ousted by the Ford Mustang convertible, and the Toyota Sequoia was beat by the Ford Expedition.

In all, Ford put four of its lineup in the winner's circle, with the F-250 and -350 bumping the GMC Sierra. VW had five in the top slots, making both Ford and VW the two best makers in the survey, with Honda again pulling up third with three. It's another bit of welcome press for Ford and VW. Now if Ford could just get those pesky labor contracts settled...

[Source: Strategic Vision]
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Ford's Big Vision For A Small-Vehicle Future 
Monday, November 23, 2009, 12:23 PM - product
Posted by Administrator
Posted by Dale Buss


Ford knows, and does, small cars. Remember the original teensy Fiesta that created a mini-sensation in the U.S. market in the Seventies? And Ford’s latest Fiesta subcompact is currently the No.2-selling vehicle in Europe.




So the company is better situated than it might seem for what Ford’s top US sales analyst, George Pipas, sees as an irreversible trend toward smaller vehicles by American consumers. Even after a decade in which Ford generated record profits by selling high-margin SUVs such as the Ford Expedition and F-150 pickup trucks, Pipas says Ford has bet its future on small cars and “crossover” SUVs that are built on car platforms rather than truck bases, such as the Ford Edge utility vehicle and Fusion compact sedan.

“I predicted at an investor’s conference back in 2003 that the best days of traditional truck-based SUVs were behind us, and that smaller, lighter, car-like utility vehicles would emerge and eventually overtake the truck-based products,” Pipas told brandchannel. “I was partly right – but it happened much sooner than I’d thought.”

The trend toward smaller, less expensive and more fuel-efficient vehicles was accelerated by the $4-a-gallon gasoline peak in the summer of 2008, then turbocharged by the protracted recession that has simply left many American consumers without the budget to purchase larger vehicles.

Compounding the trend, Pipas said, the newest wave of Millennials are naturally inclined toward smaller vehicles, while many in their parents’ Boomer generation are downsizing.

So while Ford has only about a 7% share of the U.S. small-car market right now, compared with Toyota’s 25%, it is counting on taking bigger chunks beginning over the next few months as it introduces the new Fiesta to Americans, as well as a new-generation Focus. See the following YouTube video and you can understand why that is going to ohappen.

http://www.youtube.com/watch?v=hyzUUFJg ... r_embedded
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Why FORD is continuing to Grow Share and Receive Accolades for Quality Product 
Friday, November 20, 2009, 10:15 AM - General
Posted by Administrator

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FORD LEADS! 
Friday, November 20, 2009, 10:11 AM - General
Posted by Administrator

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Leaked: 2011 Ford Mustang partial option list 
Thursday, November 19, 2009, 08:36 AM - product
Posted by Administrator
11/19/2009, 5:27 AMBy Mark Kleis

With Ford finding itself trailing the Chevy Camaro in sales for the first time in a long time, they are understandingly keeping a tight seal on the upcoming 2011 revised Mustang information to avoid causing a dip in sales for the current model. However, an anonymous tipster has released some interesting finds on the new pony car from Ford – ahead of the official release.


The anonymous post on GMInsideNews reveals a few bits and pieces concerning the Shelby GT500 convertible, which will retain the 5.4-liter supercharged, 4-valve V8 – but still no confirmation on whether or not the block will be made of aluminum for weight savings.

The leaked information which was originally obtained from Ford’s fleet distribution news bulletin, also outlines an SVT Performance Package (option 67F) which includes: 19-inch wheels, RR spoiler with GF (speculated to stand for a Gurney Flap), OTT stripe delete, and a noteworthy change to a 3.73 limited slip axle.

More revealing than the list of changes for the Shelby, are those for the Mustang GT which include: Option 55D Brembo Brake Package, 443 6-speed automatic transmission, three different 19-inch wheel choices with varying tire sizes and a package titled “402A” which is speculated to be the return of the “California Special” package.

At this time there are no official details on any potential changes to the styling or the V6 and GT powertrains.

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Ford and M-Sport officially unveil Fiesta S2000 rally car [w/VIDEO] 
Thursday, November 19, 2009, 07:56 AM - product
Posted by Administrator
by Jonny Lieberman on Nov 18th, 2009 at 8:00PM




Ford Fiesta S2000 rally car

Ford Motor Company and noted rally masters M-Sport have pulled the veil off their latest collaborative rally machine, the Fiesta S2000. It's their first global rally car, and as such will be able to compete in a whole bevy of international competitions ranging from IRC to the S2000 World Cup to Aatos and Aamu's Finnish Tree Bash. Long story short, going by past history alone, this should be one bruiser of a successful rally car.



Right, so let's talk stats. The Fiesta S2000 comes with a naturally aspirated 1998cc I4 Duratec S2000 engine good for 280 horsepower and 192 lb-ft of twisting torque all the while spinning to an 8,000 rpm redline. That mill gets mated to a permanent all-wheel drive system hooked up to a sequential manual transmission with an AP clutch. Sizable Brembos are at all four corners (and like the wheels, vary in size depending on asphalt or gravel). Ready for the best part? It weighs just 2,640 pounds – and that's with the roll cage. And get this – the Fiesta S2000 is "due for homologation in January 2010." Fake, well-produced "spy video" after the jump.

http://www.youtube.com/watch?v=gziZfXEM ... r_embedded




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Ford among safety leaders 
Wednesday, November 18, 2009, 12:49 PM - General
Posted by Administrator

Ken Thomas / Associated Press
Washington -- Ford, Subaru and Volkswagen sit atop the insurance industry's annual list of the safest new vehicles, according to a closely watched assessment used by car companies to lure safety-conscious consumers to showrooms.
The Virginia-based Insurance Institute for Highway Safety awarded its "top safety pick" on Wednesday to 19 passenger cars and eight sport utility vehicles for the 2010 model year. The institute substantially reduced the number of awards compared with 2009, because of tougher requirements for roof strength.
Ford Motor Co. and its Volvo unit received the most awards with six, followed by five awards apiece for Japanese automaker Subaru and German automaker Volkswagen AG and its Audi unit.
Ford said in a statement it is "committed to providing customers with safe vehicles for a broad range of real-world crash conditions."
The vehicles are selected for best protecting motorists in front, side and rear crash tests based on Institute evaluations. The vehicles are required to have electronic stability control, or ESC, to qualify for the award. Earlier this year, the Institute said vehicles would need to receive its highest score in its roof strength evaluation to qualify for the safety pick designation.
"With the addition of our roof strength evaluation, our crash test results now cover all four of the most common kinds of crashes," said Institute president Adrian Lund. "Consumers can use this list to zero in on the vehicles that are on the top rung for safety."

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What Ford is saying about the Fusion being Car of the Year by Motor Trend! 
Tuesday, November 17, 2009, 11:11 PM - General
Posted by Administrator


Earlier today Motor Trend Magazine named the 2010 Ford Fusion as their pick for Car of the Year award. According to Jonathon Richards, Fusion Marketing Manager, the Fusion bested a field of 23 contenders — including the Toyota Camry, Honda Accord, BMW-7 series and Mercedes-Benz E Class

Click on each of these links!

http://media.ford.com/images/10031/111709_cut1.mp3


It's huge recognition that the team has improved the vehicles from last year to this year, brought out a world class Hybrid with fuel economy that really can't be beat in the industry at least the mid-size segment, I think it's being recognized by consumers who are buying our products in greater numbers than they were last year." :18 sec.
Sales of the new Fusion Hybrid are strong, accounting for almost 20 percent of total Fusion retail sales. And more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands – mostly Toyota and Honda – according to information from Product Information Network, a division of J.D. Power and Associates. Fusion is now among America's Top 10 selling vehicles and the No. 1 selling domestic car, Richards says this award will help to perpetuate that sales momentum.

http://media.ford.com/images/10031/111709_cut2.mp3
Sales are significantly up last year to this year and we expect this award to have a big impact on how consumers view the Ford Fusion. One thing we do know about consumers buying the Ford Fusion is that they look to third party independent verification of their intended purchase and Motor Trend would certainly do that." :19 sec

http://media.ford.com/images/10031/111709_cut3.mp3
Well, I think it boils down to a couple of things… this is Motor Trend, and Motor Trend likes cars that drive really, really well, and in the mid-size segment that's the Camrys, the Accords, the Altimas the Ford Fusion there is really no car that handles as well as a Ford Fusion does. It looks great, it handles great, it gets unbelievably good fuel economy it's the most fuel efficient mid-size sedan in America." :14 sec.
Ford Fusion is America's most fuel efficient mid-size sedan for both hybrid and conventional gasoline models. The Fusion Hybrid with a certified 41 mpg rating in the city and 36 mpg on the highway, tops the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway while the four-cylinder Fusion with best-in-class highway fuel economy at 34 mpg, tops the Toyota Camry four-cylinder by 2 mpg. According to Richards, car buyers are so passionate about Fusion that they are choosing to buy the high series models – Hybrids, SEL and Sport


http://media.ford.com/images/10031/111709_cut4.mp3
With the breadth of product of Fusions that you have… from four-cylinder, to six-cylinder, to Fusion Sport and Fusion Hybrid, there really is no reason for a mid-size sedan, mid-size segment customer to shop anything other than the Ford Fusion." :15 sec.
Sales data indicates that high series models account for 50-percent of sales with customers also embracing technology offerings like voice-activated navigation, SYNC and Sony Audio.

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Ford sees Auto Sales Rev up with EcoBoost Car Engines 
Tuesday, November 17, 2009, 06:10 PM
Posted by Administrator
Posted Today 05:07 AM by staff


Car engines boosting engine sales are not new. Mention a HEMI among enthusiasts and you'll see checkbooks.




Well, many analysts believe the EcoBoost engine as one of the major reasons for the resurgence of Ford Motor Co. Demand for the engine has exploded and has helped to increase vehicle sales, attract new customers, and raise the average transaction prices by thousands of dollars. In fact, the number of buyers who opted for the EcoBoost engine option exceeded even Ford’s expectations.

The first 3.5 liter, V-6 EcoBoost engine appeared in the summer of this year as part of the Lincoln MKS sedan. Since then the engine now powers the Ford Flex, the Taurus SHO and the Lincoln MKT crossover. Analysis of sales figures show that more than 30 percent of Lincoln MKS buyers; more than 40 percent of MKT buyers; and 20 percent of Ford Taurus buyers chose the EcoBoost option. The company originally expected that 25 percent of buyers would opt for the EcoBoost option on the MKS; 25 percent for the MKT; and 10 percent for Taurus.

The sale of the EcoBoost engine also means more revenue for each car sold. Customers who decide to take the EcoBoost engine with their cars are paying an additional $5,000 to $10,000 for the vehicle. This accounts for Ford’s net pricing gain for the year of $3.8 billion.

Now comes word that Ford is rushing to get the V-6 EcoBoost into new models including the F-150 pickup in the U.S. and the Falcon sedan in Australia. In addition, the company has plans to release 4-cylinder EcoBoost engines in models in the U.S. and Europe. And there are reports that Ford will be offering a 1.0 liter, 3-cylinder EcoBoost engine that could be used in the Ford Focus and Fiesta.

What makes the EcoBoost engine so unique is that it combines turbocharging and direct fuel injection. The technology results in more horsepower and torque from a smaller engine. Ford has said that the 6-cylinder engine performs like an 8 cylinder engine and gets better fuel economy.


German car makers had developed the technology for performance, but it is Ford who is the first to use it for both performance and fuel economy, and has filed about 125 patents on the technology.

Our take? Pundits are wondering if Ford can sustain the success. Why not, especially with 4-cylinder and even 3-cylinder EcoBoost engines coming soon. Moreover, the company plans to have 90 percent of its American models and 80 percent of its global models carrying the EcoBoost by 2013.




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